Gerente Digital e E-Commerce

Virbac Mexico Sa De Cv; Guadalajara; Presencial; MXN 30,000 - 70,000; Jornada completa

Descripción de la vacante

Una empresa innovadora en el sector de la salud animal busca un Gerente Digital e E-Commerce para liderar la estrategia omnicanal y optimizar el rendimiento de la tienda en línea. En este rol, serás responsable de coordinar lanzamientos de productos, gestionar campañas promocionales y analizar el rendimiento del e-commerce. Si te apasiona el comercio digital y deseas contribuir a la salud animal a nivel global, esta es tu oportunidad para unirte a un equipo dinámico y en crecimiento que valora el desarrollo profesional y el equilibrio entre la vida laboral y personal.

Formación

• Experiencia en la gestión de estrategias de comercio electrónico y omnicanal.
• Capacidad para analizar y optimizar el rendimiento de campañas.

Responsabilidades

• Definición y ejecución de la estrategia funcional del departamento.
• Gestión de campañas y análisis de rendimiento en e-commerce.

Conocimientos

Estrategia omnicanal

Negociación

Análisis de rendimiento

Comunicación efectiva

Gestión de campañas promocionales

Educación

Licenciatura en Marketing

Maestría en Administración de Empresas

Herramientas

Herramientas de análisis de datos

Plataformas de comercio electrónico

Descripción del empleo

Gerente Digital e E-Commerce

Apply locations: Guadalajara, Mexico

Time type: Full time

Posted on: Posted Yesterday

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.

Direct E-commerce work focuses on:

1. Build & coordinate a light events plan, focusing on key product launches.
2. Building & negotiation of an e-retailer brand loyalty program supported by e-retailer, content creation, monitoring of program performance with e-retailer.
3. Definition of the country's omnichannel strategy.
4. Management of the e-commerce site in collaboration with Marketing, Sales, Logistics, Finance:
5. Structuring and updating of the online product mix, of the presentation of content (visibility, search optimization, localization).
6. Management of events campaigns, promotional offers.
7. Analysis of performance and of ON SITE e-Commerce conversion.
8. Tracking of traffic acquisition performance and KPIs.

Responsibilities

1. Ownership of short to mid-term (1-3 years) execution of functional strategy and the operational direction of the Department.
2. Problems faced are often complex and require extensive investigation and analysis.
3. Requires ability to influence others to accept practices and approaches, and ability to communicate and influence executive leadership.

Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success. Add Your Talent to Ours!

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About Us

Focusing on animal health, from the beginning

At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals’ quality of life and to shaping together the future of animal health.