Gerente de Marketing y Técnico - AC

Virbac Mexico Sa De Cv; Guadalajara; Presencial; MXN 50,000 - 200,000; Jornada completa

Descripción de la vacante

Una empresa del sector salud animal en Guadalajara busca un Gerente de Marketing para el segmento de Animales de Compañía. Este rol es esencial para impulsar la dirección estratégica y ayudar al crecimiento de los productos destinados a los animales de compañía. El candidato ideal debe tener experiencia en liderazgo y análisis de datos, así como habilidades en innovación de producto y comunicación efectiva.

Servicios

Planes de desarrollo profesional

Ambiente de trabajo colaborativo

Oportunidades de movilidad interna

Formación

• Experiencia mínima de 5 años en marketing, preferiblemente en el sector de salud animal.
• Habilidades probadas en liderazgo y gestión de equipos.
• Capacidad para tomar decisiones basadas en datos e insights de mercado.

Responsabilidades

• Desarrollar e implementar la estrategia de marketing para el segmento de animales de compañía.
• Colaborar con I+D en el desarrollo de nuevos productos.
• Construir y mantener el valor de la marca a través de campañas efectivas.

Conocimientos

Liderazgo de equipo

Análisis de datos

Innovación de producto

Comunicación

Planificación estratégica

Educación

Título universitario en Marketing o campo relacionado

Herramientas

Herramientas de análisis de mercado

Software de gestión de proyectos

Descripción del empleo

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.

El propósito del Gerente de Marketing para el segmento de Animales de Compañía es impulsar la dirección estratégica y el crecimiento de los productos de la empresa dirigidos a los animales de compañía. Este rol es esencial para:

Posicionamiento en el Mercado

Innovación de Producto.

Crecimiento de Ingresos del segmento.

Compromiso con el Cliente.

Liderazgo de Equipo.

Toma de decisiones Basadas en Datos.

En general, este rol desempeña una parte fundamental para asegurar que la empresa pueda alcanzar sus objetivos de negocio mientras contribuye positivamente a la salud y el bienestar de los animales de compañía.

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The purpose of the Head of Marketing for the Companion Animals segment is to drive the strategic direction and growth of the company's products aimed at companion animals. This role is essential for:

Market Positioning.

Product Innovation

Revenue Growth

Customer Engagement.

Team Leadership.

Data-Driven Decisions.

Overall, this role plays a critical part in ensuring that the company can achieve its business objectives while contributing positively to the health and well-being of companion animals.

Planeación Estratégica.
Desarrollar e implementar la estrategia de marketing para el segmento de Animales de Compañía.

Realizar estudios de mercado para identificar tendencias y percepciones del consumidor.

Desarrollo y Gestión de Productos.
Colaborar con I+D (Investigación y Desarrollo) en el desarrollo de nuevos productos y la gestión de su ciclo de vida.
Asegurar que el posicionamiento del producto se alinee con las necesidades del mercado.

Gestión de Marca.
Construir y mantener el valor de la marca a través de campañas e iniciativas de marketing.
Supervisar el desarrollo de materiales de branding.

Colaboración con Ventas.
Trabajar en colaboración con el equipo de ventas para desarrollar herramientas de marketing y capacitación.

Aportar información del mercado para fundamentar las estrategias de ventas.

Gestión de Presupuesto.
Desarrollar y gestionar el presupuesto de marketing para el segmento.
Asignar los recursos de manera eficaz para maximizar el ROI.

Liderazgo de Equipo.
Liderar y guiar al equipo de marketing, fomentando una cultura de creatividad y responsabilidad.
Realizar evaluaciones de desempeño y desarrollo profesional.

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Strategic Planning.

Develop and implement the marketing strategy for the Companion Animals segment. Conduct market research to identify trends and consumer insights.

Product Development and Management.

Collaborate with R&D on new product development and lifecycle management.

Ensure product positioning aligns with market needs.

Brand Management.

Build and maintain brand equity through marketing campaigns and initiatives.

Oversee the development of branding materials.

Sales Collaboration.

Work closely with the sales team to develop marketing tools and training.

Provide market insights to inform sales strategies.

Budget Management.

Develop and manage the marketing budget for the segment.
Allocate resources effectively to maximize ROI.

Team Leadership.

Lead and mentor the marketing team, fostering a culture of creativity and accountability.
Conduct performance evaluations and professional development.

An Expert is a recognized subject matter expert in job area typically obtained through advanced education and work experience.Responsibilities typically include:• Managing large projects or processes with limited oversight from manager.• Coaching, reviewing and delegating work to lower level professionals.• Problems faced are difficult and often complex.

Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success. Add Your Talent to Ours!

Get in touch!

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match!

About Us

Focusing on animal health, from the beginning

At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals’ quality of life and to shaping together the future of animal health.