Funnel-Focused Visual Designer for D2C Websites

Mps Group; Xico; On-site; MXN 350,000 - 520,000; Full time

Job summary

Mps Group seeks a talented UX/UI designer to craft website updates for our D2C platforms, shaping user journeys and page layouts from brief to developer handover. You will work across desktop and mobile to optimize flows and conversions.

You’ll join one of two delivery teams — top-of-funnel pages for engagement and bottom-of-funnel journeys for conversion — and collaborate with clients in Amsterdam, as well as designers and developers in our studio.

Qualifications

• Strong UX and UI design skills across information architecture and visual design.
• Proficiency in Figma with components, auto layout, and design systems.
• Experience presenting to clients or senior stakeholders.
• Understanding of how design affects acquisition and conversion, with evidence from data.
• Knowledge of accessibility standards (WCAG) and practical HTML/CSS implications.
• Prototyping skills from wireframes to interactive prototypes.
• Fluent written and spoken English.
• Comfortable working in the tobacco category.
• Ability to harness AI tools to improve design processes.

Responsibilities

• Design website updates, new pages and layouts across desktop and mobile.
• Map and improve user journeys for funnel stages, identify drop-offs and craft fixes.
• Produce wireframes, prototypes and high-fidelity UI in Figma, aligning with client design systems.
• Contribute to client workshops, design reviews and presentations, explaining design rationale.
• Use analytics and test results to shape decisions and propose A/B tests with marketing.
• Collaborate with developers, copywriters, strategists and product owners; ensure builds match designs.
• Design with WCAG 2.2 AA and with performance/SEO in mind.
• Prototype ideas and journeys; support user testing.
• Share work early with teams and contribute to shared patterns and best practices.

Skills

UX design

UI design

Figma fluency

Client presentation

Acquisition & conversion understanding

WCAG accessibility

Prototyping

English proficiency

Tobacco category experience

AI tools

Job description

Mps Group seeks a talented UX/UI designer to craft website updates for our D2C platforms, shaping user journeys and page layouts from brief to developer handover. You will work across desktop and mobile to optimize flows and conversions.

You’ll join one of two delivery teams — top-of-funnel pages for engagement and bottom-of-funnel journeys for conversion — and collaborate with clients in Amsterdam, as well as designers and developers in our studio.