Conversion-Driven UX/UI Designer for Web Journeys

Mps Group; Xico; Remote; MXN 400,000 - 560,000; Full time

Job summary

Mps Group seeks an experienced UI/UX designer to craft website updates, user journeys and page layouts for D2C platforms. You will own designs from brief to handover, working with client teams across desktop and mobile.

Ideal candidates have strong UX/UI skills, fluency in English and experience in presenting to clients. You will apply WCAG standards, analytics and A/B testing to improve conversions while collaborating with developers and strategists.

Qualifications

• Strong UX and UI skills: information architecture, user flows, wireframing, prototyping, visual design and responsive layout.
• Fluency in Figma, including components, auto layout and working with design systems
• Experience presenting to and working directly with clients or senior stakeholders.
• An understanding of how design affects acquisition and conversion, and confidence using analytics and test data.
• Working knowledge of accessibility standards (WCAG) and of what is practical to build in HTML and CSS.
• Prototyping skills
• Fluent written and spoken English
• Comfortable working in the tobacco category
• Harness AI tools

Responsibilities

• Design website updates, new pages and layouts from brief to developer handover, across desktop and mobile.
• Map and improve the user journeys for your funnel stage, finding where visitors drop off and designing the fix.
• Produce wireframes, prototypes and high-fidelity UI in Figma, working within each client's design system and extending it where needed.
• Contribute to client workshops, design reviews and presentations, and explain your design rationale clearly.
• Use analytics, user research and test results to shape your decisions, and propose A/B tests with marketing and optimisation colleagues.
• Work closely with developers, copywriters, strategists and product owners, and check builds against your designs before release.
• Design to accessibility standards (WCAG 2.2 AA) and with page performance and SEO in mind.
• Prototype ideas, journeys and support user testing
• Share work early with the design team/engineering team, give and take critique, and contribute to shared patterns and ways of working.

Skills

UX design

UI design

Wireframing

Prototyping

Accessibility WCAG

English fluency

Client-facing

HTML/CSS knowledge

AI tools

Tools

Figma

Job description

Mps Group seeks an experienced UI/UX designer to craft website updates, user journeys and page layouts for D2C platforms. You will own designs from brief to handover, working with client teams across desktop and mobile.

Ideal candidates have strong UX/UI skills, fluency in English and experience in presenting to clients. You will apply WCAG standards, analytics and A/B testing to improve conversions while collaborating with developers and strategists.