Field Marketer

Johnson Controls; Torreón; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global technology company in Torreón is seeking a Field Marketer to execute marketing strategies in the B2B sector. Responsibilities include data analysis, supporting CRM processes, and managing customer communications. Candidates should hold a degree in marketing or communications and have 4-5 years of relevant experience. Proficiency in marketing automation, Salesforce, and advanced English is essential for this role.

Formación

• 4-5 years of experience in B2B or technology marketing.
• Ability to analyze data for marketing action impact.
• Experience in developing offline and online marketing materials.

Responsabilidades

• Execute and implement on-site marketing strategies.
• Collect and analyze data for marketing evaluations.
• Support lead capture processes integrated with CRM.
• Adapt regional strategies for local implementation.
• Manage 360 customer communications including social media.

Conocimientos

Marketing automation tools

Salesforce proficiency

Advanced English

Microsoft Office knowledge

Design tools knowledge

Creativity

Communication skills

Presentation skills

Educación

University degree in marketing or communications

Descripción del empleo

Job Title: Field Marketer

Location: Johnson Controls, Mexico CDMX

Responsibilities

• Responsible for executing and implementing on-site marketing strategies for the B2B business (direct and indirect), including product promotion, event execution, and development of materials for sales channels for all businesses (events, sales follow-up, etc.).in Mexico
• Collect and analyze data to evaluate the current and future impact of marketing actions in different markets and forecast the impact based on sales related to those actions.
• Provide direct support to lead capture processes (online and offline) integrated with our CRM (Salesforce.com) and content integration & automation systems. Support salespeople and follow up with them.
• Support the implementation and feedback of regional strategies and action plans, ensuring they are adapted for local implementation.
• Support the company's online and offline channels, including 360 customer communications: email marketing social media, and database management.
• Support the effective development of offline and online activities aimed at conveying the value of our products, brands, and services to customers, such as webinars, trade shows, events, conferences, and roadshows.
• Propose improvements to and adaptations of content for different communication channels to generate leads (e.g., brochures, emails, presentations, and videos).
• Ability to research, develop, and assist in sharing success stories achieved by the organization.
• Extract qualitative and quantitative data for subsequent report preparation to improve our processes.
• Responsible for administrative processes related to marketing in the procurement area, such as creating suppliers, purchase orders, and tracking payments.
• Ensure measurement of the impact of activities on revenue conversion for the region (MROI).
  
  

Requirements

• A university degree in marketing, communications, or a related field is required.
• The ideal candidate will have four to five years of experience in marketing the B2B or technology industries.
• Proficiency in marketing automation tools
• Proficiency in Salesforce is considered an asset
• Advanced level of English
• Microsoft Office knowledge (Excel, Word, etc)
• Intermediate knowledge of design tools
• Advanced dynamism and creativity skills
• Excellent communication and presentation skills