Event & Experience Lead

Siemens Mobility; Ciudad de México; Presencial; MXN 700,000 - 1,000,000; Jornada completa

Descripción de la vacante

A leading company seeks an Event & Experience Lead to oversee the design and execution of innovative events across Mexico, Central America, and the Caribbean. The candidate will manage flagship events and collaborate with various teams to showcase Siemens' technological advancements while ensuring brand alignment and strategic impact.

Formación

• 5+ years of experience in event management or experiential marketing.
• Experience in showcasing industrial technologies through events.
• Fluency in English and Spanish.

Responsabilidades

• Leads design and execution of physical and digital events.
• Manages logistics, vendor relations, and campaign communications.
• Ensures brand consistency aligned with Siemens' strategic pillars.

Conocimientos

Organizational skills

Time management

Interpersonal skills

Creative thinking

Educación

Bachelor's degree in Communications, Marketing, Business Administration, or Industrial Engineering

Herramientas

Microsoft 365

Digital event platforms

PowerPoint

Miro

Canva

Descripción del empleo

Event & Experience Lead

Role Description
Leads the design, planning, and execution of both physical and digital events across Mexico, Central America, and the Caribbean in alignment with Siemens' strategic priorities. Collaborates cross-functionally to deliver immersive experiences that highlight Siemens' purpose-driven innovation, customer focus, and technology leadership.

Responsibilities:

• Develops and implements event strategies and roadmaps in close alignment with the Communications & Business Development team and Business Units.
• Manages the end-to-end project lifecycle for flagship customer events, plant inaugurations, internal townhalls, summits, tradeshows, and hybrid activations.
• Leads content development and storytelling for events in collaboration with technical experts and stakeholders.
• Designs and proposes physical and digital layouts to effectively showcase Siemens technologies, including interactive experiences, product demos, and partner collaborations.
• Supports physical representation of Siemens' portfolio at industry expos, factory tours, and customer events-experience in showcasing such technologies is highly desirable.
• Oversees logistics, production, venue scouting, digital platforms, branding, and coordination with vendors and agencies.
• Ensures brand consistency and alignment with Siemens' strategic pillars: Sustainability, Digitalization, Customer Impact, and Innovation.
• Drives pre- and post-event communication campaigns to amplify reach and track ROI.
• Monitors KPIs, budgets, vendor performance, and continuously seeks optimization through post-event evaluations.
• Champions innovation in formats, audience engagement, and the use of digital tools and platforms.
• Ensures all events comply with Siemens' policies, safety standards, and legal guidelines.
• Stays informed on global trends in events, hybrid experiences, sustainability in event management, and digital storytelling.

Required Qualifications:

• Bachelor's degree in Communications, Marketing, Business Administration, Industrial Engineering or related field.
• 5+ years of experience in event management, experiential marketing, or strategic project management.
• Demonstrated experience designing and executing events that showcase industrial technologies.
• Strong organizational, creative, and time management skills; thrives under pressure and with multiple priorities.
• Excellent interpersonal and stakeholder management skills in English and Spanish.
• Proficiency in Microsoft 365 tools, digital event platforms (e.g. TwentyThree), and content development tools (PowerPoint, Miro, Canva, etc.).

Preferred Qualifications:

• Familiarity with Siemens' automation, digital industries, or smart infrastructure portfolio.
• Experience with B2B customer journeys, plant tours, and technical exhibition formats.
• Background in project-based environments or technology/industrial sectors.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.