Especialista SEM Remoto: ROI y Búsqueda Efectiva

Placements24; Hermosillo; Ibrido; MXN 360.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote position

Performance-based bonus

Health benefits

Career development

Descrizione del lavoro

Placements24 is seeking a skilled SEM and Paid Search Specialist to join our remote team. You will develop, manage, and optimize campaigns on Google Ads for a diverse client portfolio, driving qualified traffic, conversions, and measurable ROI.

The ideal candidate has 3–5 years hands-on SEM experience, expertise in keyword research, bid management, and ad copywriting, with strong analytics. Spanish fluency and remote collaboration are required to deliver ROI for a diverse client base.

Competenze

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 3–5 years of hands-on SEM experience.
• Proven Google Ads campaign optimization track record.

Mansioni

• Develop and manage SEM strategies on Google Ads and other engines.
• Keyword research, audience analysis, and competitive research.
• Ad copy, headlines, and CTAs optimized for clicks and conversions.
• Manage budgets, bidding, and ad scheduling to maximize ROI.
• Monitor performance daily; analyze CTR, CPC, CPA, ROAS; optimize.
• Perform A/B testing on creatives, landing pages, targeting parameters.
• Collaborate with SEO and analytics teams for holistic strategies.
• Analyze website data to derive insights for optimization.
• Generate client performance reports with key findings and recommendations.
• Stay updated with SEM trends and best practices.

Conoscenze

SEM expertise

Paid search

Google Ads

Keyword research

Bid management

Ad copywriting

Analytics

A/B testing

Spanish language

Formazione

Bachelor's degree in Marketing/Business/Economics

Strumenti

Google Analytics

Descrizione del lavoro

Placements24 is seeking a skilled SEM and Paid Search Specialist to join our remote team. You will develop, manage, and optimize campaigns on Google Ads for a diverse client portfolio, driving qualified traffic, conversions, and measurable ROI.

The ideal candidate has 3–5 years hands-on SEM experience, expertise in keyword research, bid management, and ad copywriting, with strong analytics. Spanish fluency and remote collaboration are required to deliver ROI for a diverse client base.