Especialista en Comunicación y Marca Personal

Placements24; San Luis Potosí; Hybrid; MXN 360,000 - 480,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Job summary

Placements24 is seeking a Communications and Personal Branding Specialist to craft and execute strategies that elevate the firm's brand and the brands of its key professionals. You will create compelling content, manage digital presence, and coach leaders in effective communications.

The role emphasizes brand building, digital marketing, and public relations within a dynamic professional services environment, with the flexibility of remote work. Strong Spanish communication is essential.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 3–5 years of experience in communications, brand management or public relations with a focus on personal branding or executive communications.
• Proven ability to create compelling content and manage digital platforms.
• Excellent written and verbal communication in Spanish; English proficiency is a plus.
• Strong understanding of branding principles and marketing strategies.

Responsibilities

• Develop and execute communication strategies for the firm and its personnel.
• Create engaging content for website, social media, articles, and presentations.
• Manage online profiles and personal branding for executives.
• Provide guidance and training on effective communication and public speaking.
• Monitor industry trends and identify opportunities for thought leadership.
• Build relationships with media and industry influencers.
• Organize and coordinate professional development events and workshops.
• Measure and report impact of communication and branding initiatives.
• Ensure brand consistency across all materials.
• Collaborate with internal teams to support business development.

Skills

Content creation

Social media management

Public relations

Branding principles

Strategic thinking

Independent remote work

Interpersonal skills

Discretion

Education

Bachelor's degree in Communications, Marketing, PR, or related field

Tools

Social media analytics tools

Job description

About the Role

Our client, a forward-thinking consultancy firm, is seeking a creative and strategic Communications and Personal Branding Specialist to join their team. This role focuses on developing and implementing communication strategies that enhance both the firm's brand and the personal brands of its key professionals. You will be instrumental in crafting compelling content, managing online presence, and advising individuals on effective communication techniques. The ideal candidate possesses a strong understanding of brand building, digital marketing, and public relations, with a passion for helping individuals and organizations shine. This position offers a unique opportunity to shape perceptions and drive impact within a dynamic professional services environment, with the flexibility of remote work.

Key Responsibilities

• Develop and execute communication strategies for the firm and its key personnel.
• Create engaging content for various platforms, including website, social media, articles, and presentations.
• Manage and optimize online profiles and personal branding for executives.
• Provide guidance and training on effective communication and public speaking.
• Monitor industry trends and identify opportunities for thought leadership.
• Build and maintain relationships with relevant media and industry influencers.
• Organize and coordinate professional development events and workshops.
• Measure and report on the impact of communication and branding initiatives.
• Ensure brand consistency across all communication materials.
• Collaborate with internal teams to support business development efforts.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 3-5 years of experience in communications, brand management, or public relations, with a focus on personal branding or executive communications.
• Proven ability to create compelling content and manage digital platforms.
• Excellent written and verbal communication skills in Spanish; English proficiency is a plus.
• Strong understanding of branding principles and marketing strategies.
• Experience with social media management and analytics tools.
• Excellent interpersonal skills and ability to work effectively with senior professionals.
• Strategic thinking and problem-solving capabilities.
• Ability to work independently and manage multiple projects in a remote setting.
• High degree of professionalism and discretion.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance and opportunities for professional development. This remote role provides excellent flexibility and the chance to work with a dedicated team focused on growth and excellence. Join us in San Luis Potosí, San Luis Potosí, MX and contribute to building strong brands and impactful communications.