Enterprise Sr Marketing Analyst

Power Digital; México; A distancia; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading marketing agency in Mexico seeks a Sr. Growth Analyst to audit and develop integrated marketing plans. The role involves working with various specialists to create effective strategies and requires over 5 years of relevant experience, particularly in managing large-scale marketing budgets. Candidates should have knowledge of tools like Google Ads and Asana. This role offers the opportunity to work in a diverse and inclusive environment.

Formación

• 5+ years of cross-channel marketing program management experience.
• Expertise in Google Ads and Facebook advertising.
• Familiarity with audience insight tools.

Responsabilidades

• Determine budget allocations for marketing channels.
• Coordinate with channel specialists on strategies.
• Conduct research and analysis on prospective clients.

Conocimientos

Cross-channel marketing program management

Google Ads

Facebook advertising

Marketing funnels

Herramientas

Asana

Slack

Descripción del empleo

A day in the life:

The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.

Key Responsibilities:

• Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

Role Requirements:

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and flywheels
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Google Ads, Facebook, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Asana and Slack

Key Performance Indicators (KPIs)

• Win Rate (50%+)
• Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs)

• Audit Quality
• Audit Speed
• Thought Leadership of appraisal collateral development
• Accuracy of Appraisal Forecasts

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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