Email Marketing Specialist

Resideo; San Luis Potosí; Híbrido; MXN 558,000 - 838,000; Jornada completa

Descripción de la vacante

A global technology company in San Luis Potosí is looking for an Email Marketing Specialist to execute day-to-day email campaigns and manage the email database. The ideal candidate will have 3+ years of digital marketing experience, proficiency in tools like Braze or Salesforce, and strong analytical skills. This role promotes a collaborative environment with opportunities for professional growth and skill development.

Servicios

Benefits beyond Mexican labor law

Collaborative work environment

Opportunities for professional growth

Formación

• 3+ years of experience in Digital Marketing.
• Proficiency in a marketing automation platform.
• Excellent level of English (written and spoken).

Responsabilidades

• Execute email marketing campaigns and manage the database.
• Identify opportunities for automation in marketing communications.
• Conduct A/B testing and manage email calendars.

Conocimientos

Digital Marketing

Email best practices

Analytical skills

Project management

Communication skills

Herramientas

Braze

Salesforce

Descripción del empleo

The Email Marketing Specialist role is responsible for the day-to-day execution of email marketing campaigns and database management. This individual will partner with cross-functional teams to provide seamless execution of email marketing programs ensuring best practices and strategies to continuously improve the effectiveness of our emails. To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.

JOB DUTIES:

• Utilize strong analytical skills, data-driven mindset, and vast knowledge of email best practices, segmentation, and deliverability to ensure success of email programs.
• Identify opportunities to automate and improve marketing communications.
• Manage A/B and Multivariate Testing and produce recommendations and findings.
• Manage database – maintenance, list imports, and list management.
• Proactively identify and mitigate risks to the execution of email campaigns and manage email calendar.
• Project manage all tasks related to email to ensure timely completion of projects and quality assurance testing for flawless campaign sends.
• Take ownership of building and managing all marketing automation programs.
• Report on email marketing program performance monthly.
• Benchmark performance against industry and ADI Global standards.
• Ensures all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.
• Other projects and initiatives dependent on the business needs.

YOU MUST HAVE:

• 3+ years of experience in Digital Marketing.
• Proficiency in marketing automation platform including Braze (or other similar software) and/or Salesforce.
• An excellent level of English(written and spoken)

WE VALUE:

• Excellent communication, organizational and writing skills.
• Ability to manage multiple priorities and demanding timeframes.
• Must be highly organized and detail oriented.
• Able to work independently with minimal direction while staying on task.
• Follows through with tasks to their completion.
• Solid business sense balanced with technical aptitude.
• Strong communication skills.
• Must be able to work independently and as a team member.
• Ability to prioritize and be flexible in a fast-paced environment.

WHAT'S IN FOR YOU:

• Benefits that go beyond Mexican labor law, ensuring your well-being and peace of mind.
• A collaborative and inclusive work environment where your contributions are valued.
• Opportunities for continuous professional growth and skill development through training, mentoring, and challenging projects.
• Access to cutting-edge tools, resources, and a supportive team to help you excel.
• The chance to work with a global, innovative company shaping the future in its industry.

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