Senior Content Manager

Berlitz Colombia; Ciudad de México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente de Contenido Senior, bilingüe en español e inglés, que lidere la creación y estrategia de contenido. En esta emocionante posición, tendrás la oportunidad de desarrollar estrategias de contenido que impulsen el marketing inbound y optimicen la visibilidad en línea. Colaborarás con equipos multifuncionales para asegurar que el contenido resuene con audiencias B2B, mientras utilizas tus habilidades analíticas para evaluar el rendimiento. Si te apasiona la creación de contenido de alta calidad y deseas marcar la diferencia en el ámbito del marketing, esta es la oportunidad perfecta para ti.

Formación

• 5 años de experiencia en producción de contenido y marketing inbound.
• Conocimiento de las mejores prácticas en SEO y marketing B2B.

Responsabilidades

• Desarrollar e implementar estrategias de contenido alineadas con los objetivos comerciales.
• Colaborar con el equipo de SEO para mejorar el tráfico orgánico y la visibilidad en línea.

Conocimientos

Producción de Contenido

Marketing Inbound

SEO

Comunicación

Gestión de Proyectos

Educación

Licenciatura en Marketing

Licenciatura en Comunicaciones

Licenciatura en Periodismo

Herramientas

HubSpot

Marketing Cloud

Sistemas de Gestión de Contenido

Descripción del empleo

Senior Content Manager (Bilingual – Spanish and English)

Location: This position will be hired in Mexico, and will work 100% remotely for the United States.

Key Responsibilities:

1. Content Strategy: Develop and implement a comprehensive content strategy aligned with business goals, audience personas, and market trends. Continuously optimize strategies based on performance metrics.
2. Inbound Marketing Implementation: Incorporate inbound marketing methodologies into content strategies to attract, engage, and nurture leads throughout the customer journey. Utilize tactics such as lead nurturing and content personalization to drive organic traffic and conversions.
3. Content Creation: Lead the creation of high-quality content in English across multiple formats including articles, blog posts, brochures, videos, and more, especially but not limited to B2B audiences. Ensure consistency in messaging, tone, and style across content.
4. Support SEO Optimization: Collaborate with the SEO Manager to lead SEO efforts aimed at improving search engine rankings, increasing organic traffic, and enhancing online visibility.
5. Content Distribution: Develop and execute content distribution plans to maximize reach, engagement, and conversion. Utilize channels such as social media, email marketing, and partnerships to amplify content visibility and drive traffic among B2B decision-makers.
6. Content Calendar Management: Develop and manage a content calendar to ensure timely delivery of content assets. Coordinate with internal stakeholders to align content release schedules with product launches, campaigns, and events.
7. Performance Analysis: Monitor and analyze content performance metrics, such as traffic, engagement, and conversion rates. Use data insights to evaluate content effectiveness and inform strategic optimizations.
8. Cross-functional Collaboration: Collaborate with sales and other departments to integrate content initiatives into broader marketing campaigns and initiatives. Ensure alignment with overall brand messaging and business objectives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proficiency in the English language: Level C2 Essential (Evaluation will be carried out to confirm requirement).
• Fluency in English (written and verbal).
• 5 years of experience in content production and Inbound Marketing.
• Knowledge of best practices in SEO.
• Strong understanding of inbound marketing principles and strategies, particularly within the B2B sector.
• Detail-oriented with a commitment to maintaining high quality in content creation and delivery.
• Experience with content management systems, marketing automation tools such as HubSpot or Marketing Cloud, and analytics platforms.
• Excellent communication, leadership, and project management skills.