eCommerce Strategist | eRetailers

eStoreLabs; Zapopan; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading eCommerce company seeks an eCommerce Strategist in Zapopan. In this role, you'll analyze brand positioning and develop tailored strategies for global clients. The ideal candidate has a strong background in eCommerce, data analysis skills, and an advanced command of English. Join an innovative team focused on delivering measurable results and enjoy a friendly work environment with excellent benefits, including paid time off and opportunities for professional growth.

Servicios

26 paid days off and bank holidays

Performance bonus

International project participation

Friendly work environment

Training in eCommerce

Formación

• 3+ years of experience in eCommerce strategy, preferably with CPG/FMCG clients.
• Advanced English at C1 level and understanding of Amazon content formats.
• Ability to connect content execution with business outcomes effectively.

Responsabilidades

• Analyze client brand positioning and competitive landscape.
• Define content strategies aligned with brand identity and goals.
• Monitor performance metrics and lead strategic reviews.

Conocimientos

Data analysis

Performance reporting

Content strategy

Brand positioning

SEO collaboration

Consumer behavior insights

Herramientas

Amazon Brand Analytics

Google Analytics

Helium 10

Profitero

Descripción del empleo

eStoreLabs is a data-driven eCommerce powerhouse with strategic advisory capabilities. As an agile-oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance-based strategies. eStoreLabs is committed to employee development and fostering a positive work atmosphere.

Key Responsibilities

• Analyze client brand positioning, category dynamics, and competitive landscape across Amazon and other US eRetailers.
• Define content strategies tailored to each platform and aligned with the client’s brand identity and business goals.
• Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy.
• Build optimization frameworks and briefs for content creation (product pages, A+ content, brand stores).
• Monitor performance metrics (visibility, conversion, digital shelf KPIs) and identify areas for continuous improvement.
• Lead strategic reviews and insight presentations to internal teams and client stakeholders.
• Stay current with Amazon algorithm changes, platform trends, and consumer behavior insights in the CPG/FMCG space.
• Translate client input and brand guidelines into actionable content and optimization plans.
  
  

Requirements

• 3+ years of experience in eCommerce strategy - ideally with CPG/FMCG clients.
• Advanced level of english - at least C1.
• Proven understanding of Amazon content formats (PDPs, A+, Brand Stores) and best practices.
• Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar.
• Strong skills in data analysis and performance reporting.
• Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc.
• Familiarity with eRetail media and how it integrates with content and strategy.
• Ability to connect content execution with business outcomes (traffic, conversion, ROI).
• Nice to have:
• Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk).
• Exposure to content syndication tools (Salsify, Syndigo).
• Experience running content A/B tests or working with UX performance feedback.
• Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart).
• Familiarity with shopper behavior research or zero-party data analysis.
  
  

What We Offer

• Cooperation based on a B2B contract or individual contract through the professional Deel platform for international cooperation
• 26 paid days off from service provision plus Bank holidays as paid days off
• Opportunity to work with international brands and to participate in exciting global project
• Exciting and friendly work environment
• Work in an international team without rigid corporate rules
• Training in eCommerce and development opportunities
• Performance bonus
• Shorter working day on Fridays!
  
  

Recruitment Process

• Step 1 Analysis of received applications (CVs) - at this stage, we will select the CVs which will cover most of the features we indicated in the offer, and then contact selected candidates
• Step 2 Meeting with HR (online)
• Step 3 Recruitment interview with a Region Director (online)
• Step 4 Preparing and presenting recruitment task (online)
  
  

Please provide your CV in English. We are looking forward to receiving your application!