Ecommerce Marketing Manager

PepsiCo; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

PepsiCo busca un Ecommerce Marketing Manager para liderar la estrategia de medios digitales para su negocio de snacks. El candidato ideal debe tener experiencia en marketing digital y habilidades analíticas para impulsar el crecimiento de la marca a través de plataformas minoristas. Esta posición también implica mentoría y gestión de equipos, colaborando con distintas partes interesadas para maximizar el rendimiento del presupuesto y los resultados de las campañas.

Servicios

Programas de reconocimiento

Oportunidades de desarrollo a través de programas

Programas de bienestar financiero

Flexibilidad laboral

Beneficios familiares

Formación

• Experiencia en gestión y mentoría de equipos.
• Conocimiento profundo de plataformas de e-commerce y medios digitales.
• Fluidez en inglés y español.

Responsabilidades

• Desarrollar la estrategia de medios para el negocio de snacks.
• Optimizar inversiones publicitarias basadas en datos de rendimiento.
• Colaborar con equipos multifuncionales para alinear los objetivos de la campaña.

Conocimientos

Pensamiento estratégico

Habilidades analíticas

Marketing digital

Liderazgo

Colaboración

Negociación

Educación

Licenciatura en marketing/advertising

Máster en campo digital o relacionado

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

The Ecommerce Marketing Manager will be responsible for leading the Retail Media strategy for our salty business, ensuring data-driven and efficient investment across digital retail platforms, focused on both equity and performance campaigns. This role requires a strategic and analytical thinker with a strong background in digital marketing, capable of translating data, shopper insights, and performance metrics into impactful campaigns that drive growth and visibility to our brands. The candidate must also be able to evolve the team’s capabilities, building the fundamentals to consolidate and scale the retail media scope, guaranteeing sustainability, consistency, and visibility of the operation. The ideal candidate will possess the ability to think outside the box and identify new category opportunities to expand brand presence and performance.

The successful candidate will demonstrate leadership by managing and developing a team, fostering a high-performance team culture. Collaboration and negotiation skills are essential, as this role works cross-functionally with internal stakeholders and external partners to align marketing efforts with business objectives.

Your Impact

As Ecommerce Marketing Manager, your scope would include:

• Developing the Retail Media strategy for the BU across key Retailer platforms.
• Optimizing media investments based on performance data and ROAS analysis.
• Collaborating with cross-functional teams including Sales, Media, Marketing, Content, and Retail Media Partners to align on campaign goals and execution.
• Negotiating with Retail Media Partners' annual investment plans (JBP) to secure new placements, access to data insights, and optimal cost structures that maximize the value and effectiveness of our investments.
• Monitoring and reporting on Full Funnel campaigns, providing actionable insights and recommendations.
• Staying current with digital marketing trends, tools, and best practices to continuously improve strategy and execution.
• Contributing to the broader digital marketing strategy, ensuring integrations with other teams such as Media and Data.
• Managing and optimizing the Retail Media budget to ensure efficient allocation and maximize ROI.
• Leading and mentoring a team member, supporting their professional development and performance.
• Acting as a Retail Media expert and data-driven leader, while helping upskill the digital capabilities across the organization.

Qualifications

Who Are We Looking For?

Skilled executive with an understanding of the massive consumer goods industry end-to-end value chain and commercial processes. Ability to coach multiple cross-functional teams on Scrum framework compliance.

• Professional
  • Strategic Thinking – Ability to define and guide long-term Retail Media strategies aligned with business goals.
  • Analytical Skills – Strong capability to interpret data, extract insights, and make data-driven decisions.
  • Digital Marketing Expertise – Deep understanding of digital channels, e-commerce platforms, and the retail media ecosystem. Knowledge of self-service ad platforms such as Criteo, Topsort, Amazon Ads, and programmatic media purchase is a plus.
  • Innovation & Creativity – Ability to think outside the box and identify new category opportunities for brand growth.
  • Leadership & Team Development – Experience managing and mentoring team members to build high-performing teams.
  • Collaboration & Cross-functional Alignment – Skilled at working with internal stakeholders and external partners.
  • Negotiation Skills – Proven ability to negotiate Joint Business Plans (JBPs) and secure value-added media investments.
  • Budget Management – Experience managing and optimizing media budgets to maximize ROI.
  • Results Orientation – Focused on achieving measurable outcomes and continuously improving performance.
• Personality
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations. Advanced Excel and PowerPoint skills.
  • Problem-solving skills to identify critical issues and opportunities, evaluate options, and provide clear recommendations for sales growth.
  • Innovation-driven skills.
  • Strong interpersonal skills and influence across cross-functional teams.
  • Continuous seeker of opportunities and improvements.
  • Curious and a continuous learner.
  • Comfortable working in ambiguity, flexible, and adaptable to change.
• Educational
  • Bachelor’s degree in marketing/advertising, digital, business, or related field.
  • Fluent in English and Spanish.
  • Experience working with Agile/Scrum methodologies is a plus.
  • Master's in digital or related field is a plus.

If this opportunity interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs aligned with leadership skills.
• Specialized training tailored to the role.
• Learning experiences with internal and external providers.
• Recognition programs for seniority, behavior, leadership, life moments, among others.
• Financial wellness programs to help you reach your goals at all life stages.
• A flexible work program to balance personal and professional life.
• Family benefits, including Wellness Line, discounts, scholarship programs, and aid plans.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We respect and value diversity as a source of innovation.