Consumer Insights Manager

Visa; Ciudad de México; Híbrido; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

Join a leading payments technology company as a Consumer Insights Specialist. You'll deliver strategic guidance and consumer research to support marketing initiatives. This hybrid role requires strong analytical skills and the ability to manage multiple projects. Collaborate with teams to provide actionable insights that drive brand growth and enhance marketing strategies.

Formación

• 5+ years of relevant work experience with a Bachelor's Degree.
• Proficiency with various qualitative and quantitative methodologies.
• Fluency in Spanish and English.

Responsabilidades

• Delivering Consumer Insights & Strategic guidance to Marketing Team.
• Designing consumer research plans and projects.
• Conducting Brand & Campaign Tracking studies.

Conocimientos

Analytical Skills

Strategic Thinking

Communication Skills

Project Management

Educación

Bachelor's Degree

Advanced Degree

Herramientas

Microsoft Office

Descripción del empleo

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The selected candidate will be responsible for delivering Consumer Insights & Strategic guidance to VISA’s Marketing Team, cross-functional stakeholders, and clients. This role involves planning, executing, and delivering consumer research studies and leading measurement programs for marketing campaigns. The position requires collaboration with Marketing Teams and other stakeholders. Key responsibilities include:

• Understanding and identifying key needs/questions from the Marketing Team, Clients, or other stakeholders to provide solutions based on consumer research or data analysis.
• Designing consumer research plans and projects, selecting appropriate methodologies to address specific business needs.
• Supporting the RFP process, including proposal evaluation, approval, and contract management.
• Developing questionnaires or moderator guides.
• Delivering actionable and impactful analysis from studies with clear recommendations to support business and brand growth.
• Conducting Brand & Campaign Tracking studies to monitor VISA Brand and marketing campaign performance.
• Providing consumer trend reports on key industry topics or segments by referencing internal and external sources.
• Supporting Marketing Strategies with relevant Consumer Insights.
• Introducing innovative solutions for consumer research and analysis.
• Developing and delivering updates and status reports on all Market Research projects.
• Presenting Consumer Insights at local client meetings, events, and webinars.

This is a hybrid position. The expectation for days in the office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 5+ years of relevant work experience with a Bachelor’s Degree, or at least 2 years with an Advanced degree (e.g., Masters, MBA, JD, MD), or 8+ years of relevant work experience.

Preferred Qualifications

• Bachelor's Degree; an Advanced Degree (e.g., Masters, MBA) is a plus.
• Over 5 years of relevant experience in Market Research, Consumer Insights, etc.
• Proficiency with various qualitative and quantitative methodologies.
• Strong analytical skills.
• Strategic thinking to generate insights and recommend actions.
• Storytelling and data visualization skills for reports and analysis.
• Commercial approach to creating value-added propositions for clients.
• Robust project management experience and process orientation.
• Ability to manage multiple projects simultaneously.
• Excellent communication skills (written and verbal).
• Proficiency in Microsoft Office.
• Fluency in Spanish and English.

Additional Information

Visa is an EEO Employer. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa also considers qualified applicants with criminal histories in accordance with EEOC guidelines and applicable laws.

About the Company

Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California. It facilitates electronic funds transfers worldwide, primarily through Visa-branded credit, debit, and prepaid cards.