Sr Regional Brand Manager

Henkel; Ciudad de México; Híbrido; MXN 600,000 - 900,000; Jornada completa

Descripción de la vacante

Join a leading company in the adhesive technologies sector as a Marketing Manager. You will be responsible for implementing market strategies, leading product rollouts, and conducting market research. This role offers opportunities for growth within a diverse and inclusive culture, along with flexible work arrangements and comprehensive benefits.

Servicios

Flexible work arrangements

Diverse growth opportunities

Global wellbeing standards

Gender-neutral parental leave

Employee Share Plan

Flexible benefits and meal vouchers

Formación

• Minimum of 5 years of experience in marketing roles.
• Proficiency in English at an advanced level.

Responsabilidades

• Implement market and product line strategies to achieve financial goals.
• Lead global rollout of new products and communication campaigns.
• Conduct market research and develop long-term marketing strategies.

Conocimientos

Market analysis

Strategic planning

Communication

Digital marketing

Educación

Degree in Business Administration, Marketing, or related field

Herramientas

Market analysis tools

Descripción del empleo

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong—all to leave your mark for more sustainable growth.

What You’ll Do

• Implement BU/SBU market and product line strategies to achieve financial goals.
• Lead the global rollout of new products and programs, including communication campaigns and eBusiness strategies.
• Conduct market research and identify new market potentials.
• Develop strategies and plans for long-term marketing opportunities.
• Perform portfolio analysis of market segments considering customer penetration, market potential/share, profitability, and competition.
• Align unmet market needs with innovation activities; collaborate with the innovation team on project status and resource allocation.
• Support global SU strategies and ensure alignment with global BU/SBU strategies.
• Deliver customer penetration strategies and develop global business models and tactics.
• Coordinate SUs and establish cross-SU guidelines on marketing, pricing, and placement.
• Serve as the primary contact and steer category/brand teams at the global/regional level.
• Lead projects for strategic segments and innovation pipelines in collaboration with R&D, Supply Chain, and Packaging.
• Co-create and oversee digital, social media, and e-commerce communication strategies in collaboration with the Digital Marketing Manager.
• Prepare presentations, innovation packages, and documents for internal meetings and external customer interactions.
• Contribute to global advertising campaigns, from agency briefing to production and finalization of TV spots and digital videos.

What Makes You a Good Fit

• Degree in Business Administration, Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing roles developing high-impact brands.
• Knowledge of market analysis tools.
• Proficiency in English at an advanced level.

Some Perks of Joining Henkel

• Flexible work arrangements, including flexible hours, hybrid, and remote work policies.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programs.
• Gender-neutral parental leave of at least 8 weeks.
• Employee Share Plan with voluntary investment and company matching shares.
• Flexible benefits, meal vouchers, savings fund, and Friday early finish.

At Henkel, we celebrate diversity and inclusion, welcoming applications from all backgrounds, perspectives, and life experiences. Join us and bring your unique self to our team!