Data Analyst, Marketing Analytics

Scopely; Ciudad de México; Híbrido; USD 50,000 - 90,000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Marketing Data Analyst, where your analytical skills will drive insights for strategic marketing initiatives. This role involves analyzing complex data sets from millions of players, collaborating with diverse teams, and developing dashboards to showcase findings. In a dynamic and inclusive environment, your contributions will directly influence capital allocation strategies and enhance user experiences in mobile gaming. If you're passionate about data and gaming, this opportunity is perfect for you!

Servicios

Flexible Work Hours

Health Insurance

Remote Work Options

Professional Development Opportunities

Game Development Workshops

Formación

• 5 years of experience as a Data Analyst, preferably in mobile gaming.
• Advanced skills in SQL and Python for data manipulation and analysis.

Responsabilidades

• Analyze complex data sets to support marketing strategies.
• Collaborate with stakeholders to gather requirements and insights.

Conocimientos

Data Analysis

SQL

Python

Critical Thinking

Problem Solving

Presentation Skills

English Proficiency

Educación

Bachelor's Degree in a Quantitative Field

Master's Degree (Preferred)

Herramientas

Google Cloud Platform

BigQuery

Looker

Tableau

PowerBI

Descripción del empleo

Scopely is looking for a Marketing Data Analyst to join our Marketing Analytics team in Mexico on a hybrid basis!

At Scopely, we create games for everyone — and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

The Marketing Analytics team is responsible for executing cross-portfolio analytics initiatives for Scopely’s User Acquisition teams.

What will you do?

1. Analyze large, complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
2. Collaborate with diverse marketing stakeholders to understand their needs and collect requirements.
3. Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business.
4. Collaborate and work closely with our data product, analytics engineering, and data science teams to deliver insightful analyses and help build our data products that bring strategic fit, user value, and business value.
5. Contribute to the development of effective dashboards to more effectively surface the group’s findings.

What We’re Looking For

1. 5 years of experience as a Data Analyst — a background in performance marketing and mobile free-to-play gaming is strongly preferred.
2. Intellectual curiosity, analytical rigor, hard-working, and good business intuition are a must!
3. Critical thinking and problem-solving capabilities.
4. Advanced skills utilizing analytics tools and languages used to manipulate and analyze large data sets (SQL) and to automate analysis (Python preferred / R). Exposure to Google Cloud Platform and BigQuery is a plus.
5. Working knowledge of visualization tools: Looker (preferred), Qlikview, Tableau, or PowerBI.
6. Strong presentation skills; ability to effectively communicate complex results throughout an organization.
7. Bachelor's Degree — Master’s degree a plus — in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics, or similar.
8. A love or strong desire to work with mobile/games.
9. Strong English language skills are required for this role, as we have a highly diverse and global business.

At Scopely, we create games for everyone — and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!", “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms — from mobile, web, PC, and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

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