Director, Marketing Mexico

Subway; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global fast-food chain is seeking a Marketing Director in Mexico to provide strategic leadership for the local marketing team, overseeing budget and initiatives. The ideal candidate should have 8+ years in Ecommerce or Digital Marketing, along with strong leadership and communication skills. The role includes a competitive bonus and various benefits, emphasizing innovation and franchisee collaboration.

Servicios

Insurance Plans

RSP

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Volunteering time

Formación

• 8+ years of experience in Ecommerce and/or Digital Marketing strongly preferred.
• The ideal candidate will possess exceptional interpersonal, commercial, and analytical skills.
• Experience in navigating complex stakeholder environments.

Responsabilidades

• Develop integrated marketing and media plans for the market.
• Support implementation of global efforts to shape the future of the brand.
• Manage the budget and resources for one of Subway's top markets.
• Foster strong relationships with franchisees through communication and collaboration.

Conocimientos

Leadership skills

Oral and written communication skills

Analytical thinking skills

Planning skills

Creativity

Ability to multi-task and prioritize

Educación

Bachelor's degree in Marketing or related field

MBA

Descripción del empleo

Location: Mexico

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

The Marketing Director for Mexico will provide strategic leadership and direction to the country's marketing team. Leads marketing budgets. Ensures country cross-functional team is building a strong foundation for the brand to increase brand awareness, brand love, and competitive advantage.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Partner with key stakeholders to develop short- and long-term integrated marketing and media plans for the market. Provides vision and guidance on agency selection, menu architecture pricing strategy and product development. Leads implementation of marketing related Global Strategy Plan strategies. Reviews market research efforts and secondary resources to gain market insights. Achieve buy-in with senior global management team on country specific strategies.
• Supports implementations of global efforts that shape the future of the brand through strategic innovation pipeline product packaging promotion. Works with supply chain (IPC, R&D etc.) to drive localized innovation.
• Ensures Communication across cross functional teams, country stakeholders and key HQ teams including Marketing, R&D, Legal, PR. Helps prepare training presentations and guidance as needed.
• Manage the budget and resources for one of Subway's top 10 country units to achieve the strategic plan goals.
• The Marketing Director will play a pivotal role in fostering strong relationships with franchisees. This includes regular communication, collaboration, and strategic alignment to ensure successful execution of marketing initiatives across all locations.

Qualifications:

• Bachelors Required in Marketing or related field. MBA a plus.
• Master Degree is a Plus.
• Travel: 25%
• 8+ years of experience in Ecommerce and/or Digital Marketing strongly preferred.
• Ability to foster teamwork.
• Leadership skills.
• Oral and written communication skills.
• Analytical thinking skills.
• Planning skills.
• Creativity.
• Ability to multi-task and prioritize.
• The ideal candidate will possess exceptional interpersonal, commercial, and analytical skills to secure franchisee buy-in and active participation in marketing programs. Experience in navigating complex stakeholder environments and driving consensus is essential.

What do we Offer?

• Insurance Plans
• RSP
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• Many More…..

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.