Director Financial Services & YOMP Expansion

The Coca-Cola Company; Monterrey; Presencial; MXN 1,200,000 - 2,000,000; Jornada completa

Descripción de la vacante

A leading company is seeking a Director of Financial Services & Yomp Expansion for LATAM to spearhead the launch of a digital ecosystem focused on financial services and sales optimization. The role requires strategic vision, leadership across multiple countries, and expertise in negotiation and e-commerce to drive Coca-Cola's digital future.

Formación

• Over 5 years leading teams across multiple countries.
• Experience in e-commerce, commercial strategy, franchise leadership, marketing, and financial acumen.

Responsabilidades

• Lead the launch and expansion of the digital ecosystem.
• Define the vision for Coca-Cola's digital future and establish necessary partnerships.
• Lead commercial strategies for ecosystem initiatives in LATAM.

Conocimientos

Agency management

Leadership

Communication

CRM

Digital marketing

Analytics

Negotiation

Descripción del empleo

Location(s): Mexico

City/Cities: Monterrey

Job Posting End Date: June 5, 2025

Job Description Summary:

As part of the Digital strategy, we are creating an end-to-end digital ecosystem to interact with consumers through financial services and Point of Sales Optimization. The Director of Financial Services & Yomp Expansion - LATAM will focus on designing, adapting, planning, and launching these initiatives across Latin America.

• Lead the launch and expansion of this digital ecosystem.
• Define the vision for Coca-Cola's digital future and establish necessary partnerships.
• Strategic thinking and negotiation skills for external partnerships.
• Lead commercial strategies for ecosystem initiatives in LATAM.
• Develop and implement business plans and 3-year business cases for LATAM & Financial Services Projects.
• Foster a new working culture within the Digital Transformation organization.

Supervisory responsibilities: Potentially oversee external partners designing technology, commercial, and operational solutions.

Key Success Parameters:

Experience:

• Over 5 years leading teams across multiple countries.
• Experience in e-commerce, commercial strategy, franchise leadership, marketing, and financial acumen.

Competencies:

• Team player, creative, influential, results-oriented, strong communicator, negotiator, self-motivated, data-driven.

Technical Skills:

• Background in Marketing & Commercial Strategy.
• Experience with communication in large organizations, route-to-market processes, OBPPC architecture, and project management.

Work Focus:

Recommend and implement marketplace solutions, replicate Point of Sales solutions across LATAM, challenge current franchise models, and develop new business models involving multiple stakeholders.

Communication Focus:

• Align strategies and targets within LATAM and with external partners.

Skills:

Agency management, leadership, communication, CRM, digital marketing, analytics, negotiation, and more.

Our Purpose and Growth Culture:

We promote an inclusive culture rooted in our purpose to refresh the world. We value curiosity, empowerment, inclusivity, and agility. Learn more about our culture at Our Purpose and Vision.