Director, End-to-End XP Design Strategy

The Coca-Cola Company; Ciudad de México; Presencial; MXN 1,200,000 - 1,600,000; Jornada completa

Descripción de la vacante

A leading beverage company in Mexico City seeks an experienced E2E Experience Design Strategy Director. This role involves creating impactful consumer experiences, driving marketing strategies, and leading cross-functional teams. The ideal candidate has over 13 years of marketing experience and is fluent in English, with proficiency in Spanish or Portuguese. Join us to foster an inclusive culture focused on growth and learning.

Formación

• Over 13 years in marketing.
• Experience with consumer and shopper marketing plans preferred.
• Fluent in English; Spanish or Portuguese required.

Responsabilidades

• Drive consumer experience thinking as the E2E Experience Design Strategy Director.
• Design marketing plans around the E2E consumer journey.
• Collaborate with Studio X for effective consumer engagement.

Conocimientos

Agency Management

Collaborative Leadership

Communication

Connections Planning

Cross-Functional Teamwork

CRM

Decision Making

Design Thinking

Digital Media

Social Media

Herramientas

Google Analytics

Microsoft Office

Descripción del empleo

Location(s): Mexico

City/Cities: Mexico

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: August 8, 2025

Job Description Summary:

The E2E Strategy team is central to planning marketing strategies in Latam. This role leads experience design and implementation for regional plans, integrating marketing functions to create cohesive strategies that connect with consumers and influence their purchase behavior. The team plays a vital role in how marketing initiatives are brought to life for consumers, delivering transformational impact by helping categories recruit effectively through tailored audiences (WINR).

What are we looking for?

Success depends on understanding consumer feelings, lifestyles, behaviors, and consumption patterns. We seek a leader who stays connected to markets and consumers, understanding their lives in a complex world, to create impactful experiences in a phygital environment.

• Drive consumer and shopper experience thinking as the E2E Experience Design Strategy Director.

• Design marketing plans around the E2E consumer journey and shopper path to enhance conversion, focusing on experience orchestration and consistency.

• Align brand strategies with a consumer-centric ecosystem leveraging owned, earned, shared, paid touchpoints, and brand assets.

• Link brand experiences with business goals to improve WINR conversion.

• Develop audience planning approaches for deeper consumer insights, segmentation, and meaningful experiences.

• Collaborate with Studio X to manage the social media cycle for effective consumer engagement.

• Design digital platform experiences to gather data and boost engagement.

• Create innovative influencer strategies targeting younger audiences.

• Use data to generate insights that accelerate recruitment and activate consumer data effectively.

• Have a strong grasp of data analytics and their application in business growth.

• Contribute to brand and creative strategies at the category level.

• Lead integrated brand experiences across multiple touchpoints efficiently.

• Connect consumer insights to holistic brand experiences.

• Understand the evolving media landscape, e-commerce, retail media, and digital platforms.

• Work effectively with external partners such as agencies, media, influencers, and digital partners.

Related Work Experience:

• Over 13 years in marketing.

• Experience with consumer and shopper marketing plans preferred.

• Experience in digital marketing, data, and media required.

• Experience working with cross-functional and international teams.

• Proven ability to lead strategic discussions and stakeholder negotiations.

• Fluent in English; Spanish or Portuguese required.

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, CRM, Decision Making, Design Thinking, Digital Media, Digital Signage, Experimentation, Financial Acumen, Google Analytics, Group Problem Solving, Idea & Experience Creation, Marketing Campaigns & Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic, SEM, SEO, Social Media.

Our Purpose and Growth Culture:

We foster an inclusive culture aligned with our purpose to refresh the world and make a difference. We embrace a growth mindset, continuous learning, and core behaviors—curious, empowered, inclusive, and agile. Our culture is key to our success after over 130 years. Learn more about our purpose and vision on our website.