Digital Media Planner/Buyer - Remote, Latin America

Bluelight Consulting; Mérida; A distancia; MXN 30,000 - 60,000; Jornada completa

Descripción de la vacante

An innovative consultancy is seeking a passionate media strategist to enhance brand visibility through data-driven campaigns. This role involves developing comprehensive media plans, executing paid media strategies, and managing budgets across various platforms. You'll thrive in a collaborative environment where your insights will drive impactful results. With a focus on continuous learning and professional growth, this position offers the chance to work with cutting-edge technologies and a talented team. If you're ready to take your career to the next level in a dynamic and supportive setting, this opportunity is perfect for you.

Servicios

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Company-sponsored coursework and certifications

Formación

• 3+ years in advertising with strong project management skills.
• Proven experience in digital media planning and performance marketing.

Responsabilidades

• Develop comprehensive media plans aligned with client goals.
• Oversee execution of paid media campaigns across various platforms.
• Monitor and control media budgets ensuring effectiveness.

Conocimientos

Media Planning

Digital Media Buying

Project Management

Data Analysis

Communication Skills

Problem-Solving Skills

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Google Campaign Manager

Meta Ads Manager

LinkedIn Ads

Descripción del empleo

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.

Media Planning & Strategy

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies, and AI integrations.
• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.

Campaign Execution & Management

• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
• Manage relationships with external vendors responsible for day-to-day campaign management.
• Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
• Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.

Budget Management

• Monitor and control media budgets across all channels.
• Ensure campaigns are delivered within budget and on schedule. Identify cost-saving opportunities without compromising campaign effectiveness.

Skills & Qualifications

• 3+ years of experience in the advertising agency environment.
• Has strong project management skills.
• Proven experience in digital media planning and buying, with a strong focus on performance marketing.
• In-depth knowledge of various digital media channels and platforms.
• Expertise in tracking and analyzing campaign performance data.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in media planning and buying tools.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote