Digital Media Planner/Buyer - Remote, Latin America

Bluelight; Culiacán; A distancia; MXN 50,000 - 70,000; Jornada completa

Descripción de la vacante

A leading software consultancy in Culiacán is seeking a Media Planner to develop media strategies and oversee campaigns. The ideal candidate has 3+ years of media buying experience and is proficient in Google Ads and Meta Ads platforms. Join our dynamic team and contribute to impactful campaigns while enjoying flexible working hours and competitive benefits.

Servicios

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Formación

• 3+ years of experience in media buying, preferably in an agency setting.
• Strong experience in paid media platforms.
• Proficiency in analytics and attribution tools.

Responsabilidades

• Develop comprehensive media plans aligned with client goals.
• Oversee the execution of paid media campaigns.
• Manage and allocate media budgets effectively.

Conocimientos

Media buying

Campaign management

Analytics

Communication skills

Problem-solving skills

Organizational skills

Herramientas

Google Ads

Meta Business Suite

LinkedIn Ads

Google Analytics

Descripción del empleo

Overview

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users\' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting-edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is expanding and continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We seek someone who is well organized, attentive to detail, and passionate about driving results and building stronger brands over time. Above all, a positive, engaged personality is crucial for our work culture and to contribute to the agency\'s thriving team philosophy.

Media Planning & Strategy

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies, and AI integrations.
• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.

Campaign Execution & Management

• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
• Manage relationships with external vendors responsible for day-to-day campaign management.
• Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
• Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.

Budget Management

• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
• Identify opportunities for cost-saving without compromising campaign effectiveness.

Skills & Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.