Digital Marketing Supervisor

DHL Germany; Nezahualcóyotl; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa líder en logística busca un profesional de marketing digital que impulse la marca y apoye los objetivos comerciales. Esta emocionante posición implica liderar campañas digitales, colaborar con equipos globales y analizar el rendimiento de las estrategias de marketing. Si tienes experiencia en Google Ads y habilidades analíticas, esta es tu oportunidad para brillar en un entorno que valora la diversidad y la colaboración. Con un enfoque en la mejora continua, tendrás la oportunidad de crecer y contribuir a un equipo que conecta personas y mejora vidas.

Formación

• Experiencia en marketing digital y campañas B2B/B2C.
• Habilidades en análisis de datos para optimizar campañas.

Responsabilidades

• Liderar iniciativas de marketing digital y estrategias B2B/B2C.
• Colaborar con equipos globales para optimizar campañas.

Conocimientos

Inglés avanzado

Conocimientos técnicos en activación de campañas digitales

Conocimiento de Google Ads

Conocimiento de LinkedIn Ads

Habilidades analíticas

Planificación y ejecución de campañas de marketing digital

Monitoreo y análisis de rendimiento de campañas

Herramientas

Google Analytics

Herramientas de análisis de campañas

Descripción del empleo

About DHL Supply Chain

As the world’s largest contract logistics specialist, we create a competitive advantage for our customers by giving them logistics solutions based on our globally standardized warehousing, transportation, and integrated services.

Our people are our biggest asset. We are certified as a Great Place to Work Company. In DHL, you will find a culture that embraces diversity, collaboration; boosts your strengths, and generates confidence.

A world driven by logistics. A company driven by people!

Job Purpose:

Lead the marketing initiatives of the DHL Fulfillment Network, playing a strategic and tactical role in strengthening the brand and supporting business objectives. Oversee and manage digital marketing strategies and initiatives.

Key Responsibilities

Digital Campaigns and B2B/B2C Strategies:

• Participation in strategic discussions for digital campaigns, focusing on Google Ads and LinkedIn Ads.
• Collaboration with the global agency responsible for optimizing Google Search campaigns, with weekly meetings for analysis and adjustments.
• Monitoring trends in the B2B e-commerce sector to identify relevant business opportunities.

Content and Communication:

• Planning and creating content for social media.
• Translation and adaptation of global materials for the local market, ensuring message consistency.
• Updating the DFN website with locally developed and translated materials.

Business Interaction:

• Follow-up with sales and operations teams to understand the evolution of the solution in the market and develop campaigns in line with business needs.
• Daily qualification of leads to support the sales pipeline.
• Interaction with global teams for alignment, information sharing, adaptation, etc.

Support for Events and Promotional Materials:

• Organizing support actions for events, including invitations, communication, logistics, and strategic alignment.
• Development and creation of promotional materials and giveaways to increase market recognition of the solution.

Who We Are Looking For:

• Advanced English (will be working with global teams)
• Technical Knowledge of Digital Campaign Activation
• Knowledge of Google Ads and LinkedIn Ads
• Analytical skills
• Experience in planning, executing, and analyzing digital marketing campaigns across various channels, such as social media, email, SEO, and PPC
• Experience in monitoring and analyzing the performance of digital marketing efforts using analytics tools, making data-driven decisions to optimize campaigns

Please attach your CV in English so that it can be considered in the process.

Connecting people, improving lives. In DHL Supply Chain, you can exceed your full potential. APPLY NOW!

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