Digital Marketing Specialist

ALTA INFRAESTRUCTURA Y CONSTRUCCION; Tepic; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading construction and remodeling company is looking for a Digital Marketing Specialist to enhance their lead generation engine. The ideal candidate will be experienced in managing campaigns on Meta and Google Ads, and have a proven track record in digital marketing strategies aimed at the USA market. This role requires creativity, analytical skills, and the ability to work collaboratively in a fast-paced environment, ensuring marketing initiatives align with the business goals.

Formación

• 2+ years in digital marketing with focus on paid ads.
• Experience managing a monthly budget of 10K USD+.
• Proficiency in creating high-converting landing pages.

Responsabilidades

• Manage advertising campaigns across Meta and Google Ads platforms.
• Integrate CRM systems to organize and automate customer journeys.
• Analyze campaign metrics and provide actionable insights.

Conocimientos

Bilingual or Advanced English

Digital Marketing

Paid Ads

CRM Management

Email Marketing

Analytical Skills

Educación

Bachelors Degree

Herramientas

Meta Ads

Google Ads

HubSpot

Salesforce

Mailchimp

Descripción del empleo

We’re Hiring a Digital Marketing Specialist! | IA Remodeling

On-site | Full-Time | Growth-Focused Environment

Are you a results-driven marketer with a passion for paid ads, automation, and data? Want to join a fast-growing team in the remodeling & construction space where your creativity and tech skills drive real impact?

At IA Remodeling, we don’t just build spaces—we build opportunity. And right now, we’re on the hunt for a Marketing Specialist who’s ready to take our lead generation engine to the next level — on-site with our energetic and collaborative team.

What You’ll Do

Create, manage, and optimize advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms in USA markets.
Build and optimize landing pages for campaigns, focusing on conversion rates and user experience.
Install and configure tracking pixels (Meta Pixel, Google Tags) to ensure accurate campaign tracking and reporting.
Integrate email marketing systems (such as Mailchimp, Klaviyo, or similar) to automate customer journeys and nurture leads.
Set up and manage CRM systems to organize leads, customer data, and sales pipelines (e.g., HubSpot, GoHighLevel, Salesforce).
Monitor campaign performance, analyze metrics, and provide actionable insights to improve results.
Collaborate with design, sales, and operations teams to align marketing initiatives with business goals.

What We’re Looking For

Bilingual or Advanced English.
Minimum 2+ years of experience in digital marketing, with a focus on paid ads in the USA markets, landing pages, CRM, and email marketing.
Proven experience managing paid ads inside Meta and Google platforms, optimizing conversion campaigns (CTA, PPC).
Experience managing a budget of +10 K USD/month.
Experience building high-converting landing pages (WordPress, ClickFunnels, Webflow, or similar tools).
Notions of AI tools for design is a plus.
Strong understanding of pixel installation, event tracking, and retargeting strategies.
Experience with email marketing setup, automation, and performance tracking.
Hands-on experience setting up and managing CRMs and marketing automation tools.
Analytical mindset with strong attention to detail.
Ability to work in a fast-paced environment and manage multiple projects simultaneously

Think you’re a great fit? Apply now and let’s build something amazing—together, in person.
-Requerimientos- Educación mínima: Educación superior - Licenciatura
3 años de experiencia
Idiomas: Inglés
Palabras clave: online, mercadotecnia, marketing, mercadeo, especialista