Digital Marketing Specialist

Buscojobs México; Jalisco; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A fintech company is seeking a Marketing Automation Specialist in Guadalajara. The successful candidate will handle email campaigns, ensure high deliverability, and analyze performance metrics. Requirements include 3 years of relevant experience and fluency in English. This full-time role offers perks such as generous PTO and major medical insurance.

Servicios

Generous PTO and sick leave

Free snacks and paid lunches

Major Medical Health Insurance

Food vouchers and savings funds

Stock options

Growth opportunities

Formación

• Minimum 3 years of hands-on experience building and executing email and landing page campaigns.
• Strong understanding of email marketing best practices.
• Fluency in English.

Responsabilidades

• Build, test, and deploy marketing emails and landing pages.
• Monitor and report on key email and landing page metrics.
• Complete assigned tasks within defined SLAs.

Conocimientos

Campaign Execution

Email Marketing

A/B Testing

Analytical Skills

Attention to Detail

Communication Skills

Herramientas

HubSpot

Email Deliverability Tools

CRM

CMS platforms

Descripción del empleo

1 day ago Be among the first 25 applicants

Overview

Paystand is a fintech company driving DeFi innovations to transform how businesses manage their finances. We have hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, and we are recognized on the Inc. 5000 list for five consecutive years. We are building an expanding global ecosystem through strategic acquisitions to revolutionize financial operations and fuel business growth worldwide.

What we do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses. Why we do it: to revolutionize digital payments and decentralize finance for a more open, inclusive, and transparent financial ecosystem, starting with B2B payments. How we do it: we set trends in the DeFi movement and seek to make a significant impact in fintech.

Join us to be part of something bigger and help lead the financial revolution.

Role at a Glance

We are seeking a hands-on Marketing Automation Specialist to join our Demand Generation team in Guadalajara. In this individual contributor role, you will be responsible for building, executing, and optimizing email campaigns and landing pages that drive pipeline and engagement. You’ll play a key part in our marketing operations, ensuring best practices in deliverability, segmentation, and reporting.

Role and Key Responsibilities

Below please find the key responsibilities of the role; other responsibilities or duties might be assigned as necessary.

Campaign Execution & Optimization

• Build, test, and deploy marketing emails and landing pages in HubSpot to support demand generation initiatives
• Own end-to-end campaign execution, including audience segmentation, nurture cadence, and A/B testing
• Collaborate with content, design, and demand gen teams to ensure campaigns are on-brand and effective
• Maintain and update marketing assets in HubSpot

Performance Monitoring & Reporting

• Monitor and report on key email and landing page metrics (delivered, opens, clicks, bounces, conversions)
• Regularly analyze campaign performance and provide actionable insights for optimization
• Perform frequent A/B tests and leverage results to inform future campaigns
• Ensure email deliverability best practices are followed, leveraging deliverability tools as needed

Process & Project Management

• Complete assigned tasks within defined SLAs and support strategic projects related to email and landing page optimization
• Document processes and contribute to the development of scalable marketing automation workflows

Requirements & Qualifications

• Minimum 3 years of hands-on experience building and executing email and landing page campaigns in HubSpot or similar marketing automation platforms
• Strong understanding of email marketing best practices, including deliverability, formatting, segmentation, and nurture strategies
• Experience with email deliverability tools and reporting on campaign performance
• Strong analytical skills and experience with A/B testing
• Excellent attention to detail and ability to manage multiple projects simultaneously
• Excellent communication, collaboration, and problem-solving skills
• Experience with other marketing technologies (e.g., CMS platforms, CRM, sales engagement platforms, ABM tools) a plus
• HTML experience is a plus, but not required
• Fluency in English

Bonus Points

• Experience in B2B SaaS
• Familiarity with agile marketing methodologies
• Experience with AI-powered marketing tools and automation technologies

Some Perks

• Generous PTO and sick leave for work-life balance
• Free snacks and paid lunches in the office
• Major Medical Health Insurance
• Food vouchers and savings funds
• Stock options and an opportunity to own a piece of our success
• Access to top tools and equipment
• Growth opportunities as we rapidly expand

All roles are on-site only. Only English resumes will be considered.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Technology, Information and Internet, Software Development, and IT Services and IT Consulting

We understand that no candidate is perfectly qualified for any job. We encourage applicants with diverse experiences and backgrounds to apply and value the richness they bring to the team.