Digital Marketing & Content Specialist (Part-Time)

LATAM Partners; Mérida; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

LATAM Partners is seeking a remote Digital Marketer to enhance brand awareness and app downloads for Work4Workers in the construction sector. This role involves crafting targeted campaigns, managing leads via GoHighLevel CRM, and using your creativity to connect with potential clients. Join a startup with growth potential and make a meaningful impact on both the construction workforce and employers.

Servicios

Flexible schedule

100% remote work

Growth potential in a startup environment

Formación

• Experience in digital marketing and content creation for B2B.
• Proficient in GoHighLevel CRM.
• Strong skills in content writing and graphic design tools.

Responsabilidades

• Develop and execute digital marketing campaigns for the construction industry.
• Create engaging content across social media and other digital channels.
• Manage CRM for lead nurturing and automated campaigns.

Conocimientos

Digital marketing

Content creation

Graphic design

Communication

Herramientas

GoHighLevel CRM

Canva

Adobe

Descripción del empleo

Company: LATAM Partners (assigned to Work4Workers)

Location: 100% Remote (open to candidates in Mexico or Colombia)

Hours: 20 hours per week (flexible schedule)

Compensation: Starting at $700 USD/month with growth opportunities

About LATAM Partners & Work4Workers

At LATAM Partners, we provide talented professionals to companies across North America, managing payroll, benefits, and HR so you can focus on your work and growth.

For this role, you will be working with Work4Workers, a company that connects hardworking professionals in the construction industry with companies seeking reliable talent. They simplify recruitment for construction businesses, ensuring they always have the skilled hands they need.

Join us to empower this essential workforce while growing your marketing career.

Objective

Drive app downloads and brand awareness among construction companies in Texas, positioning Work4Workers as the go-to platform for hiring qualified workers.

Key Responsibilities

• Develop and execute digital marketing campaigns targeting the construction industry to increase app downloads and brand recognition.
• Create engaging content for social media, email marketing, and other digital channels to educate and attract potential clients.
• Manage GoHighLevel CRM to build and nurture qualified leads through automated campaigns, funnels, and follow-ups.
• Monitor, analyze, and report on campaign performance, proposing improvements to maximize results.
• Collaborate with the team to maintain consistent branding and messaging across all platforms.
  
  
  

Requirements

• Proven experience in digital marketing and content creation, preferably targeting B2B or niche sectors.
• Proficiency in GoHighLevel CRM for campaign setup, automations, and lead management.
• Strong skills in content writing and graphic design tools (Canva, Adobe, or similar) to create attractive and persuasive materials.
• Ability to work independently, propose strategies, and execute them with minimal supervision.
• Excellent communication skills in English (Spanish is a plus).
  
  
  

Goals

Achieve 10-15 new app downloads weekly from construction companies in Texas.

Expand brand awareness in the US construction sector.

Generate and nurture a steady pipeline of qualified leads each month.

Why Join Us?

Growth potential: Were a startup ready to scale. Your impact will be visible, and your role can grow with the company.

Flexibility: 100% remote work with a flexible schedule.

Meaningful work: Help construction companies hire efficiently and support workers in finding reliable jobs.

Ready to Apply?

LATAM Partners is recruiting for this role on behalf of Work4Workers. Were looking for a creative, analytical, and proactive marketer ready to take ownership of the digital strategy and grow with us. If you love creating campaigns that deliver results and want to be part of an innovative team, apply now!