Digital Communications Specialist — Hybrid (Puebla)

Placements24; Puebla de Zaragoza; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional growth opportunities

Hybrid work schedule

Paid time off

Continuous learning

Creative work environment

Job summary

WhatJobs Direct in Puebla, Mexico, is seeking a Digital Communications Specialist to develop and execute digital strategies across social media, email, and the company website. This role offers a hybrid work model with in-office collaboration and remote flexibility.

You will manage content creation, email campaigns, and analytics while ensuring brand consistency and engaging audiences. The ideal candidate has strong Spanish copywriting skills and familiarity with CMS and analytics.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or related field.
• Proven experience in digital communications and social media management.
• Strong copywriting and editing skills in Spanish.
• Familiarity with Mailchimp or HubSpot and SEO basics.
• Experience with CMS and basic analytics.

Responsibilities

• Develop and execute digital communication plans aligned with marketing goals.
• Create engaging content for social media (posts, stories, updates).
• Write and publish content for website, blog, and newsletters.
• Monitor social channels and respond to comments professionally.
• Assist in email marketing campaigns including segmentation.
• Collaborate with design to produce digital assets.
• Analyze performance metrics and prepare reports.
• Stay updated on digital trends and technologies.
• Support PR and marketing in integrated campaigns.
• Ensure brand consistency across channels.

Skills

Social media management

Content creation

Copywriting

Spanish proficiency

Digital storytelling

Education

Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field

Tools

CMS (Website CMS)

Mailchimp

HubSpot

Google Analytics

Job description

WhatJobs Direct in Puebla, Mexico, is seeking a Digital Communications Specialist to develop and execute digital strategies across social media, email, and the company website. This role offers a hybrid work model with in-office collaboration and remote flexibility.

You will manage content creation, email campaigns, and analytics while ensuring brand consistency and engaging audiences. The ideal candidate has strong Spanish copywriting skills and familiarity with CMS and analytics.