Digital Channel Development Manager

Monster Energy; Ciudad de México; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading company in the beverage industry is seeking a Digital Channel Development Manager to enhance their digital strategies across B2B platforms. The ideal candidate will manage relationships with bottlers, using data analytics to drive decision-making and improve the effectiveness of digital engagement strategies.

Formación

• 1-3 years of experience in the digital ecosystem.
• Knowledge in Ecommerce and web analytics.
• Experience in planning and executing digital strategies.

Responsabilidades

• Analyze performance of the bottlers' platforms using data analytics tools.
• Create and implement digital strategies that align with business objectives.
• Work collaboratively with internal and external departments.

Conocimientos

Data analytics

Digital strategy development

Audience targeting

Educación

Bachelor's Degree in Business Administration, Marketing or Industrial Engineering

Herramientas

Microsoft Office

Descripción del empleo

Position Summary

In the position of Digital Channel Development Manager, you will manage the commercial relationship with the bottlers acting as the main contact point to further build, grow, and develop our digital strategy in their B2B (Business to Business) platforms by developing a profound knowledge of the purchasing behavior of the traditional trade outlets encompassing frequency, volume, portfolio preferences and purchasing drivers.

Essential Job Functions

• Use data analytics tools to measure and analyze the performance of the bottlers' platforms.
• Provide reports and insights to help refine strategies.
• Create and implement digital strategies aligned with our business objectives.
• Identify target audiences and design strategies to engage them effectively.
• Work closely with other departments, both internal & external, to ensure consistency in our strategies.
• Develop the strategy for B2C (Business to Consumer) channels and marketplaces.

Position Requirements

• Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Industrial Engineering or another related field.
• Additional Experience Desired: Between 1-3 years of experience in knowledge of the digital ecosystem including.
• Ecommerce, web analytics and B2B platforms management.
• Additional Experience Desired: Between 1-3 years of experience in planning and executing digital strategies.
• Computer Skills Desired: Microsoft Office.