Digital Brand Analyst

PepsiCo; Ciudad de México; Presencial; USD 20,000 - 30,000; Jornada completa

Descripción de la vacante

A global food and beverage leader is seeking a Marketing Consumer Engagement Analyst in Mexico City. This role entails executing the Consumer Loyalty Strategy and ensuring that brand initiatives are effectively coordinated across digital platforms. The ideal candidate holds a bachelor's degree in Marketing, possesses strong analytical and project management skills, and is fluent in both English and Spanish. Opportunities for professional development and a diverse work culture are provided.

Servicios

Opportunities for daily learning and development

Flexible work arrangements

Family benefits and wellness programs

Formación

• Fluent in English and Spanish.
• At least 1 year of experience in related industries.
• Proven analytical skills and ability to generate insights.

Responsabilidades

• Coordinate to deliver the brand’s engagement calendar across platforms.
• Manage budget planning and partner contracts.
• Implement consumer value propositions to foster brand loyalty.

Conocimientos

Analytical skills

Project management

Communication skills

Negotiation skills

Cross-functional coordination

Educación

Bachelor’s degree in Marketing or related fields

Digital or customer-centricity studies

Descripción del empleo

Overview

We Are PepsiCoJoin PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more:PepsiCoJobsJoin PepsiCo, dare for better.

Responsibilities

The Opportunity

The Marketing Consumer Engagement Analyst is a member of the Consumer Data Transformation team responsible for executing the Consumer Loyalty Strategy & engagement calendar within PMF. This involves executing activities across three dimensions:

1. Loyalty & Engagement Calendar: coordinate and execute strategic activities to generate advocates for our brand initiatives and programs by retaining customers to increase frequency of consumption.
2. JOY Brand Positioning: coordinate the implementation of the new brand purpose, ensuring all ecosystem platforms and channels (internal and external) are aligned with the brand strategy and desired positioning.
3. Project Management: ensure all technical teams are aligned with the engagement calendar to execute it on time, ensuring budget efficiency and quality.

Your Impact

As a Brand Analyst, your responsibilities include:

The Marketing Consumer Engagement Analyst executes the Engagement and Loyalty agenda in PMF. The role involves coordinating the deployment of the Loyalty engagement strategy, translating needs into actionable plans with clear consumer value, and aligning internal and external stakeholders with the engagement calendar, JOY brand strategy, and digital deployment.

• Coordinate to deliver and deploy the brand’s engagement calendar across platforms.
• Guarantee recurrence in ecosystem platforms through communication and innovation.
• Collaborate with cross-functional teams and external partners to deliver value to consumers through technology.
• Manage budget planning and partner contracts.
• Coordinate the JOY brand strategy and equity to position it as a digital product in the market.
• Implement consumer value propositions to retain consumers within JOY and foster brand loyalty through cross-channel experiences.
• Manage the always-on rewards catalog to offer continuous value to consumers.

Qualifications

Who Are We Looking For?

Education

• Bachelor’s degree in Marketing, Information Technology, Business, Economics, or related fields.
• Digital or customer-centricity studies or diplomas are a plus.
• Fluent in English and Spanish.

Experience

Skilled analyst with understanding of the consumer goods industry’s end-to-end value chain and commercial processes. Ability to coordinate multiple cross-functional teams.

Professional:

• At least 1 year of experience in technology, consumer goods, or related industries.
• Experience with digital products or consumer-centric projects is desirable.
• Proven analytical skills and ability to generate insights, applying industry best practices.
• Results-oriented with a strong execution mindset.
• Excellent project management, presentation, and communication skills.

Leadership:

• Ability to coordinate cross-functional teams to execute plans.
• Strong negotiation skills across organizational levels.
• Effective written and verbal communication in English and Spanish.

Personality:

• Strong interpersonal skills and influence across teams.
• Proactive in seeking opportunities and improvements.
• Resourceful, creative problem solver.
• Enabling and passionate about helping others.
• Open-minded to diverse points of view and cultures.
• Inspiring, enthusiastic, and energetic.
• Nurturing, supportive of team and individual development.
• Empathic and sensitive to others.
• Disruptive, willing to challenge the status quo and innovate.

If this opportunity interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities for daily learning and development.
• Access to internal digital platforms for self-learning.
• Leadership development programs.
• Role-specific training and development.
• Learning experiences with internal and external providers.
• Recognition programs celebrating success and milestones.
• Financial wellness initiatives.
• Flexible work arrangements to promote work-life balance.
• Family benefits, including wellness programs, discounts, scholarships, and life aid plans.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We believe diversity fosters innovation and strengthens our organization.