Developer/Consultant - Salesforce Marketing Cloud - (Costumer Data Platform)

PepsiCo; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

PepsiCo is seeking a CDP Developer to deliver sophisticated Salesforce solutions. This role involves data integration, customer segmentation, and collaboration with marketing teams. Ideal candidates will have strong analytical skills and experience with Salesforce technologies.

Servicios

Opportunities for daily learning and development

Access to internal digital platforms for self-learning

Leadership development programs

Financial wellness programs

Flexible work programs

Family benefits

Formación

• At least 2 years of experience in data management and architecture.
• 2-3 years of extensive experience with Salesforce CDP and Marketing Cloud.
• Intermediate English skills (written and verbal).

Responsabilidades

• Integrating customer data from various sources within the Salesforce platform.
• Developing customer segmentation models to personalize campaigns.
• Providing detailed reporting and KPI analysis of customer data.

Conocimientos

Data Management

Analytical Skills

Salesforce API Integrations

Digital Marketing

Programming

Educación

Salesforce Certifications

Herramientas

Salesforce

SQL

Python

HTML

JavaScript

CSS

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Responsible for the successful delivery of sophisticated Salesforce solutions for our customers. These technologies include, but are not necessarily limited to Salesforce products, APIs, Lightning Experience & Component development, Apex/Visualforce, mobile development technologies, and integration middleware/ETL technologies.

Support team for the region in the activation of marketing strategies, provides collaboration to the CDP team, information analysis, and any other team related to the business.

Your Impact

As a CDP Developer, your responsibilities would include:

• Integrating customer data from various sources within the Salesforce platform, ensuring data quality, consistency, and accessibility for relevant teams.
• Developing and optimizing customer segmentation models to personalize campaigns and strategies.
• Ensuring CDP compliance with privacy and data security regulations and aligning internal processes with industry best practices.
• Implementing data-driven personalization strategies to enhance customer communications relevance.
• Segmenting audiences effectively to target campaigns to specific groups.
• Providing detailed reporting and KPI analysis of customer data to facilitate strategic decisions.
• Adopting new Salesforce features and technologies, including Einstein capabilities, for continuous improvement.
• Building and managing workflows and automations.
• Collaborating with marketing, branding, and design teams for end-to-end marketing plan execution.
• Creating technical and analytical documentation and utilizing tools and repositories for collaboration with business needs.

Qualifications

¿Who Are We Looking For?

• At least 2 years of experience in data management and architecture, including integration, quality, segmentation, and modeling.
• 2-3 years of extensive experience with Salesforce Customer Data Platform and Marketing Cloud, including configuration, administration, and customization.
• Ability to analyze large customer data volumes and generate actionable insights.
• Knowledge of Salesforce platform API integrations.
• Ability to work independently and in multidisciplinary teams.
• Strong analytical skills and translating data into recommendations.
• Experience in digital marketing channels (Ads, SMS, mobile, etc.) for at least 2 years.
• Proficiency in programming/scripting languages (SQL, Python) for data manipulation and automation within Salesforce.
• Experience developing LWC (HTML, JavaScript, CSS, AMPscript) in Salesforce.
• Intermediate English skills (written and verbal).
• Experience in data analysis and reporting, preferably in marketing or sales.
• Desirable: Salesforce certifications such as CDP Specialist, Administrator, or Platform App Builder.

If this opportunity interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities for daily learning and development through various programs.
• Access to internal digital platforms for self-learning.
• Leadership development programs.
• Specialized training tailored to the role.
• Learning experiences with internal and external providers.
• Recognition programs for seniority, behavior, leadership, life moments, etc.
• Financial wellness programs to help you reach your life goals.
• Flexible work programs to balance personal and professional life.
• Family benefits, including wellness lines, discounts, scholarship programs, aid plans, and more.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We believe diversity fosters innovation and strengthens our workforce.