Data Marketing Manager

PepsiCo; México; Presencial; MXN 600.000 - 800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Opportunities to learn and develop

Financial wellness programs

Flexibility program for work-life balance

Descripción de la vacante

PepsiCo in Mexico City is seeking a Data Marketing Associate Manager to lead the Consumer Data Strategy. This role involves implementing data marketing capabilities and ensuring data governance across various platforms.

The ideal candidate will have at least four years of experience in technology or consumer goods, a relevant degree, and strong analytical and communication skills in English and Spanish. The position offers a range of benefits including development programs and family wellness initiatives.

Formación

• At least 4 years of experience in the technology industry or consumer goods.
• Prior experience with Data & Analytics Strategy in digital or consumer projects.
• Strong strategic mindset and results orientation.

Responsabilidades

• Lead Consumer Data Strategy across PepsiCo Mexico.
• Implement new data technologies for brand initiatives.
• Collaborate with cross-functional data teams.

Conocimientos

Analytical skills

Project management

Communication skills (English and Spanish)

Educación

Degree in Information Technology, Marketing, Business, or Economics

Descripción del empleo

CAREERS TO SMILE ABOUT

The Data Marketing Associate Manager is a member of the Media team responsible for leading the Consumer Data Strategy within PepsiCo Mexico. This role involves leading three dimensions:

• Data & Analytics Strategy: Lead and deploy the long‑term plan to acquire, clean, enrich, segment and activate data for brand initiatives to drive key business indicators.
• Data Marketing Capabilities: Implement new and existing data technologies to strengthen company capabilities, building an interconnected ecosystem to benefit consumers and drive growth.
• Data Governance & Business Outcomes: Coordinate cross‑functional data teams to deliver a strategic consumer data plan, integrating shopper, media, insights, IT analytics and global frameworks to create marketing and business value.

Impact

Data Marketing Accountability:

• Lead to deliver and deploy the Consumer Data & Analytics Strategy across company platforms.
• Ensure each pillar of the strategy has a clear roadmap and implementation path.
• Align strategy with local, regional and global teams to secure optimal negotiations.
• Deliver acquisition, cleansing, enrichment, retention, segmentation and activation plans across platforms and brands.
• Collaborate with executive stakeholders and external partners to provide value to consumers and business via data.
• Manage and inspire the data & analytics team to fulfill goals and drive execution.
• Ensure interconnection of platforms and systems for relevant business information.

Main KPIs:

• 1PD Acquisition
• Data enrichment (demographics, psychographics, behavioural) for personalization
• Value capture (efficiencies, ROI, traffic to store conversion, revenue, incremental impacts)

Qualifications

Professional

• At least 4 years of experience in the technology industry, consumer goods or related fields.
• Degree in Information Technology, Marketing, Business, Economics or related.
• Prior experience or diploma working with Data & Analytics Strategy in digital products or consumer‑centric projects.
• Strong analytical and insights‑generation skills.
• Strategic mindset and results orientation.
• Strong project management, presentation and communication skills.

Leadership

• Strong interpersonal skills and ability to influence cross‑functional teams.
• Negotiation and leadership capabilities across all levels of the organization.
• Written and verbal communication skills in English and Spanish.

Benefits

• Opportunities to learn and develop through a wide range of programs.
• Internal digital platforms that promote self‑learning.
• Development programs focused on leadership skills.
• Specialized training aligned with the role.
• Learning experiences with internal and external providers.
• Recognition programs celebrating seniority, behavior, leadership and life moments.
• Financial wellness programs to help achieve life‑stage goals.
• Flexibility program to balance personal and work life.
• Family benefits such as Wellness Line, agreements and discounts, scholarship programs for children, and aid plans for different life moments.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.