Data Enablement Analyst

RetailEXPO; Mérida; Presencial; MXN 1,101,000 - 1,469,000; Jornada completa

Descripción de la vacante

A global events leader is seeking a Data Enablement Analyst in Mexico City to unify and optimize lead sourcing across Marketing and Sales. This full-time role involves end-to-end lead acquisition and compliance with data privacy standards. The ideal candidate will lead coordination efforts and manage vendor relationships while ensuring actionable insights through performance tracking and reporting. Competitive benefits offered.

Servicios

Private Medical/Dental Plan

Savings Fund

Life Insurance

Meal/Grocery Voucher

Formación

• 3 to 5 years of experience in lead generation, marketing operations, or data strategy.
• Strong project management and cross-functional collaboration skills.
• Familiarity with CRM and marketing automation platforms.

Responsabilidades

• Coordinate lead acquisition efforts across Sales and Marketing.
• Manage intake for campaign and event-specific prospecting needs.
• Maintain performance dashboards and operational reporting.

Conocimientos

Lead generation

Project management

Cross-functional collaboration

Analytical skills

Herramientas

Salesforce

Marketo

Tableau

Power BI

Descripción del empleo

About Our Team

Our team is at the intersection of Marketing, Sales, and Data Strategy. We are passionate about driving growth through intelligent data use, campaign optimization, and strategic lead sourcing. We collaborate across departments and with external partners to ensure our data ecosystem is clean, compliant, and aligned with business goals.

About The Role

The Data Enablement Analyst is a full-time strategic role based in Mexico City, designed to unify and optimize the lead sourcing ecosystem across Marketing and Sales. This role will own the end-to-end process of lead acquisition, enrichment, integration, and performance tracking. It will also ensure compliance with global data privacy standards and provide leadership with actionable insights through reporting and dashboards.

Responsibilities

• Coordinate lead acquisition efforts across Sales and Marketing.
• Manage intake for campaign and event-specific prospecting needs.
• Oversee external sourcing vendors and ensure timely delivery and accurate credit tracking.
• Integrate sourced leads into CRM and marketing automation systems with proper tagging.
• Monitor funnel conversion metrics to identify optimization opportunities.
• Partner with Marketing and Events teams to evolve the Profile Question Strategy (PPS).
• Expand the prospect universe through web visitor tracking and lookalike modeling.
• Enforce global data privacy standards (GDPR, CCPA) through QA processes.
• Maintain performance dashboards and operational reporting.

Requirements

• 3 to 5 years of experience in lead generation, marketing operations, or data strategy.
• Strong project management and cross-functional collaboration skills.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Understanding of data privacy regulations (GDPR, CCPA).
• Analytical skills and experience with reporting tools (e.g., Tableau, Power BI).
• Ability to manage vendor relationships and drive strategic initiatives.

Work In a Way That Works For You

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working For You

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Private Medical/Dental Plan
• Savings Fund
• Life Insurance
• Meal/Grocery Voucher

About The Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.