Data Enablement Analyst

RX; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global events company in Mexico City is seeking a Data Enablement Analyst to optimize lead sourcing across marketing and sales. This full-time role involves managing lead acquisition, ensuring compliance with data privacy standards, and providing insights through reporting. Ideal candidates will have 3-5 years in lead generation and familiarity with CRM tools.

Servicios

Private Medical/Dental Plan

Savings Fund

Life Insurance

Meal/Grocery Voucher

Formación

• 3 to 5 years of experience in lead generation, marketing operations, or data strategy.
• Strong project management and cross-functional collaboration skills.
• Familiarity with CRM and marketing automation platforms.
• Understanding of data privacy regulations (GDPR, CCPA).
• Analytical skills and experience with reporting tools.
• Ability to manage vendor relationships.

Responsabilidades

• Coordinate lead acquisition efforts across Sales and Marketing.
• Manage intake for campaign and event-specific prospecting needs.
• Oversee external sourcing vendors.
• Integrate sourced leads into CRM and marketing automation systems.
• Monitor funnel conversion metrics for optimization.
• Partner with Marketing and Events teams.
• Expand the prospect universe through tracking and modeling.
• Enforce global data privacy standards.

Conocimientos

Lead generation

Project management

Cross-functional collaboration

Data analysis

Herramientas

Salesforce

Marketo

Tableau

Power BI

Descripción del empleo

Overview

Are you passionate about turning data into strategic growth opportunities?

Do you thrive at the intersection of marketing, technology, and compliance?

About our Team

Our team is at the intersection of Marketing, Sales, and Data Strategy. We are passionate about driving growth through intelligent data use, campaign optimization, and strategic lead sourcing. We collaborate across departments and with external partners to ensure our data ecosystem is clean, compliant, and aligned with business goals.

About the Role

The Data Enablement Analyst is a full-time strategic role based in Mexico City, designed to unify and optimize the lead sourcing ecosystem across Marketing and Sales. This role will own the end-to-end process of lead acquisition, enrichment, integration, and performance tracking. It will also ensure compliance with global data privacy standards and provide leadership with actionable insights through reporting and dashboards.

Responsibilities

• Coordinate lead acquisition efforts across Sales and Marketing.

• Manage intake for campaign and event-specific prospecting needs.

• Oversee external sourcing vendors and ensure timely delivery and accurate credit tracking.

• Integrate sourced leads into CRM and marketing automation systems with proper tagging.

• Monitor funnel conversion metrics to identify optimization opportunities.

• Partner with Marketing and Events teams to evolve the Profile Question Strategy (PPS).

• Expand the prospect universe through web visitor tracking and lookalike modeling.

• Enforce global data privacy standards (GDPR, CCPA) through QA processes.

• Maintain performance dashboards and operational reporting.

Requirements

• 3 to 5 years of experience in lead generation, marketing operations, or data strategy.

• Strong project management and cross-functional collaboration skills.

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).

• Understanding of data privacy regulations (GDPR, CCPA).

• Analytical skills and experience with reporting tools (e.g., Tableau, Power BI).

• Ability to manage vendor relationships and drive strategic initiatives.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Benefits

• Private Medical/Dental Plan

• Savings Fund

• Life Insurance

• Meal/Grocery Voucher

About the business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.