Data Cloud Platform Expert (Marketing)

Novartis Farmacéutica; Mazatlán; Presencial; USD 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company is seeking an experienced professional to design and optimize Salesforce Data Cloud for data-driven marketing experiences in Mexico. The ideal candidate will have over 7 years of experience in data architecture and a deep understanding of data governance and compliance. This includes addressing data needs, use cases, and ensuring legal adherence. This position requires a blend of technical expertise and collaboration skills.

Formación

• 7–10+ years in data architecture or Salesforce ecosystem roles.
• Strong expertise in Salesforce Data Cloud and identity resolution.
• Familiarity with Marketing Cloud and Audience Segments.
• Knowledge of GDPR, HIPAA, and data governance practices.

Responsabilidades

• Define data needs and use cases for marketing automation.
• Configure data streams, insights, and personalization enablers.
• Ensure data governance, consent, and compliance.
• Support platform enablement through demonstrations.
• Conduct data mapping to support defined use cases.

Conocimientos

Salesforce Data Cloud expertise

Data architecture

APIs

Data modeling

ETL processes

Problem-solving

Collaboration

Attention to detail

Descripción del empleo

Responsible for designing and optimizing the use of Salesforce Data Cloud to enable real-time, data-driven marketing experiences. Ensures unified, compliant, and actionable data fuels E360 use cases, flows and insights.

About the Role

#LI-Hybrid

This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.

Responsible for designing and optimizing the use of Salesforce Data Cloud to enable real-time, data-driven marketing experiences. Ensures unified, compliant, and actionable data fuels E360 use cases, flows and insights.

Key responsibilities:

• Define data needs and use cases for marketing automation
• Configure data streams, insights, and personalization enablers
• Ensure data governance, consent, and compliance
• Support platform enablement through demonstrations and hands-on sessions
• Identify the data needs and conduct data mapping to support use cases that have already been defined by the Experience Architect
• Support ongoing platform optimization and enhancements
• 7–10+ years in data architecture or Salesforce ecosystem roles
• Strong expertise in Salesforce Data Cloud and identity resolution
• Familiarity with Marketing Cloud and Audience Segments
• Skilled in APIs, data modeling , and ETL processes
• Knowledge of General Data Protection Regulation ( GDPR ) , HIPAA, and data governance practices
• Systems thinker who links data architecture to marketing goals
• Communicates technical ideas clearly to business stakeholders
• Problem-solver with strong troubleshooting abilities
• Collaborative and agile team contributor
• Detail-oriented with a focus on scalable solutions

Commitment to Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Alternative Location 1 Dublin (NOCC), Ireland

Alternative Location 2 Hyderabad (Office), India

Functional Area Marketing

Job Type Full time

Employment Type Regular

Shift Work No

Accessibility and accommodation

Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.