Data Analyst, Marketing Analytics

Scopely; Ciudad de México; Híbrido; USD 30,000 - 50,000; Jornada completa

Descripción de la vacante

Scopely is seeking a Marketing Data Analyst for its Marketing Analytics team in Mexico. This role involves analyzing complex player data, collaborating with stakeholders, and contributing to strategic decision-making through insights. Applicants should possess strong analytical abilities, relevant tool proficiencies, and a passion for gaming.

Formación

• 5 years of experience in data analysis, preferably in performance marketing.
• Strong experience in SQL and Python; familiarity with visualization tools.
• Excellent communication skills to articulate complex results.

Responsabilidades

• Analyze large data sets to support marketing strategies.
• Collaborate with marketing teams to gather analytics requirements.
• Develop dashboards to present analytical insights.

Conocimientos

Analytical skills

SQL

Python

Data visualization

Presentation skills

Educación

Bachelor Degree in a quantitative field

Herramientas

Looker

Google Cloud Platform

BigQuery

Tableau

PowerBI

Descripción del empleo

Scopely is looking for a Marketing Data Analystto join our Marketing Analytics team in Mexico on a hybrid basis!

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

The Marketing Analytics team is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition teams.

What will you do?

• Analyze large, complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
• Collaborate with diverse marketing stakeholders to understand their needs and collect requirements
• Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business
• Collaborate and work closely with our data product, analytics engineering and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit, user value and business value.
• Contribute to the development of jaw-dropping dashboards to more effectively surface the group’s findings

What We’re Looking For:

• 5 years of experience as a Data Analyst - a background in performance marketing and mobile free-to-play gaming is strongly preferred
• Intellectual curiosity, analytical rigor, hard-working and a good business intuition are a must!
• Critical thinking and problem-solving capabilities
• Advanced skills utilizing analytics tools and languages used to manipulate and export data in large data sets (SQL) and to analyze/automate (Python preferred / R) - exposure to Google Cloud Platform and BigQuery is a plus.
• Working Knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau or PowerBI.
• Strong presentation skills; ability to effectively communicate complex results throughout an organization
• Bachelor Degree - Masters degree a plus - in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics or similar
• A love or strong desire to work with mobile / games
• Strong English language skills are required for this role as we have a highly diverse and global business.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website iswww.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

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