D&T Leader Marketing

The HEINEKEN Company; Monterrey; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading company in the beverage industry seeks an experienced technology leader for the MarTech domain. This role involves defining IT strategies, overseeing project operations, and managing multidisciplinary teams. Candidates must have strong backgrounds in digital marketing and technology, along with proven stakeholder management skills.

Formación

• 5–10 years of experience in technology, preferably in B2C or FMCG domains.
• Experience in agile methodologies, DevOps, SCRUM.

Responsabilidades

• Define and lead the technology agenda in the MarTech domain.
• Collaborate with stakeholders to define & document business requirements.
• Manage internal and external development teams and project delivery.

Conocimientos

Stakeholder management

Negotiation

Data driven

Solution focused

Agile mindset

UX/UI Design

Web development

SEO

Google Analytics

Salesforce Marketing

Educación

Bachelor’s or Master’s degree in IT, Business, or related fields

Digital Marketing knowledge

Herramientas

Salesforce Marketing platforms

Prototyping tools

Descripción del empleo

Activities:

• Define and lead the technology agenda in the MarTech domain
• Develop and implement IT Strategy into Marketing and B2C functions, aligned with enterprise architecture
• Translate business challenges into actionable digital/process solutions
• Manage internal and external development teams, ensuring projects/product quality & security, identifying risks and implications
• Collaborate with stakeholders to define & document business requirements
• Oversee project delivery, operations and service management
• Inspire innovation pipeline internally and with external solution vendors, ensuring HEINEKEN is ahead of the curve.

Requirements:

• English (advanced)
• Bachelor’s or Master’s degree in IT, Business, or related fields, with Digital Marketing knowledge (course, program, postgraduate, etc.
• 5–10 years of experience in technology, preferably in B2C or FMCG domains
• Understand topics of UX/UI design and prototyping tools, web development, SEO, Google Analytics, Salesforce Marketing platforms and Gen AI
• Experience in agile methodologies, DevOps, SCRUM
• Agile mindset, make smart & fast decisions
• Stakeholder management & negotiation
• Data driven & solution focused
• Leading multidisciplinary teams