Customer Marketing Manager

Docplanner; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Docplanner busca un Customer Marketing Manager para impulsar su crecimiento en México. El candidato ideal combinará estrategia y ejecución, trabajando en campañas de adopción de productos y expansión. La posición requiere más de 4 años de experiencia en marketing, especialmente en el sector SaaS, y un enfoque analítico. Se ofrecen un salario competitivo y un paquete de beneficios superior al estándar del mercado.

Servicios

Paquete de beneficios superior

Modelo de trabajo híbrido

Formación

• Más de 4 años en marketing de clientes o de ciclo de vida, preferentemente en SaaS o tecnología.
• Mentalidad analítica y comodidad trabajando con datos.
• Mentalidad de propietario y capacidad para ejecutar tácticas estratégicas.

Responsabilidades

• Diseñar campañas de incorporación para aumentar el uso del producto.
• Desarrollar campañas de upsell y cross-sell.
• Liderar el programa de referidos como un canal de crecimiento.

Conocimientos

Marketing de Clientes

Análisis de Datos

Automatización de Marketing

Herramientas

HubSpot

Salesforce

Customer.io

Descripción del empleo

Company Description

DOCTORALIA is creating a healthcare ecosystem that seamlessly connects patients with doctors while integrating smart tools to provide quicker, more precise diagnoses and treatments, with the goal of supporting 1 billion patient visits annually within the next decade.

We also help doctors to better manage their practice and build their online reputation. With our integrated end-to-end solution, doctors are able not only to improve their online presence, but also to devote their time to what really matters: their patients.

Job Description

We’re Hiring: Customer Marketing Manager | Mexico

Are you a customer-obsessed marketer who thrives at the intersection of strategy, data, and execution? Doctoralia is looking for a Customer Marketing Manager to take our customer growth and advocacy efforts to the next level in Mexico.

Location: Mexico, CDMX (Hybrid)

About the Role:

At Doctoralia, we believe our customers are our best growth engine. That’s why we’re looking for a results-driven, strategic, and hands-on Customer Marketing Leader to own and execute programs that drive product adoption, upsell and cross-sell opportunities, and customer advocacy.

You’ll work cross-functionally with Sales, Customer Success, and Product to ensure that every doctor not only sees value in our solutions—but becomes an active promoter of them.

This is an ideal role for someone with strong B2B marketing foundations who’s ready to make an impact and grow into a strategic leadership position.

What You’ll Do:

Drive Product Adoption

• Design onboarding and lifecycle campaigns to increase product usage and satisfaction

• Define product-specific journeys (e.g. Agenda, Noa Notes, First Class)

• Partner with Product and CS to remove friction in the customer journey

Lead Expansion & Growth Initiatives

• Develop upsell and cross-sell campaigns across paid product lines

• Coordinate with Sales and CS to surface growth opportunities

• Deliver personalized content based on usage and behavior

️ Build Advocacy & Loyalty

• Scale our referral program (Plan Amigo) as a growth channel

• Lead the collection of testimonials across specialties and products

• Foster customer engagement through community initiatives and events

Own Funnel Performance & Insights

• Monitor KPIs: adoption, churn, upsell CVR, referral CVR

• Analyze data to uncover growth levers and optimize campaigns

• Collaborate with Performance and RevOps to sharpen segmentation & targeting

Execute Strategic Campaigns

• Launch and grow initiatives like First Class, Noa Notes adoption, referral programs, and webinars

• Align with global playbooks while localizing to the Mexican market

Qualifications

What We’re Looking For:

4+ years in customer or lifecycle marketing, ideally in SaaS, tech, or healthcare
Expertise in CRM and marketing automation (e.g., HubSpot, Salesforce, Customer.io)
Strong analytical mindset—comfortable digging into data and optimizing performance
A doer with ownership mentality, a strategic thinker with tactical chops
(Bonus) Experience in referral, loyalty, or upsell programs
(Bonus) Startup or high-growth experience
Intermediate–Advanced English

Additional Information

• What We Offer:

  Competitive base salary
  Superior benefits package (above market standard)
  Hybrid work model: Monday to Friday, with our modern offices located in Lomas de Chapultepec
  The opportunity to make a real impact in a fast-growing, mission-driven tech company

• Ready to build the next generation of customer marketing with us?
  Apply now and help us empower thousands of healthcare professionals across Mexico.