Customer Lifecycle Manager

Paradigm; México; A distancia; MXN 50,000 - 90,000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Customer Lifecycle Manager, where you will drive innovative strategies to enhance user engagement and revenue. This role offers a unique opportunity to leverage data-driven insights and collaborate with cross-functional teams to create impactful campaigns. With a focus on maximizing the value for customers, you'll play a key role in shaping the future of the crypto ecosystem. Enjoy a remote-first work environment, unlimited paid time off, and a variety of benefits that prioritize your well-being and professional growth. If you're ready to make a significant impact in a rapidly evolving industry, this is the perfect opportunity for you.

Servicios

Unlimited paid time off

Employee Stock Option program

Zero trading fees

Extended Family Leave

Premium health, dental, and life insurances

Monthly stipend for gym memberships and activities

Formación

• Proven experience in lifecycle marketing and customer engagement.
• Hands-on experience with CRM tools and data analysis.

Responsabilidades

• Design and implement lifecycle marketing strategies for user retention.
• Analyze user behavior to identify trends and improve campaigns.

Conocimientos

Lifecycle Marketing

CRM Tools

Data Analysis

Customer Engagement

A/B Testing

Collaboration

Decision Making

Educación

Bachelor's Degree in Marketing or related field

Herramientas

CleverTap

HubSpot

Looker Studio

Excel

Descripción del empleo

Working At Bitso

We are a diverse team that takes pride in understanding different perspectives. We fully embrace remote work and are eager to act, improve, and accelerate progress both inside and outside our organization.

Our goal is to drive revolutionary societal changes and make crypto useful by delighting our customers with world-class products, deep care, and intentional empathy.

Your Purpose

As a Customer Lifecycle Manager, you will play a pivotal role in maximizing revenue from Bitso’s existing user base by designing and executing strategies that enhance early activation, retention, and prevent cashouts. You will leverage data-driven insights to create impactful campaigns and user journeys, ensuring our customers derive maximum value from Bitso’s products. This role is ideal for a bold decision-maker who excels at transforming data into actionable strategies and isn’t afraid to take risks to achieve results.

Reports To

VP of Product

Who You Are

• Lifecycle Marketing Expert: Proven experience in lifecycle marketing, retention, or growth marketing, focusing on improving customer engagement and revenue.
• CRM Proficiency: Hands-on experience with CRM tools like CleverTap, HubSpot, or similar platforms to design and automate user journeys.
• Data-Driven Mindset: Comfortable using tools like Looker Studio, Excel, etc., to extract insights and measure campaign performance.
• Customer-Centric Strategist: Deep understanding of user behavior with the ability to design flows and triggers that improve activation, retention, and revenue.
• Collaborative Leader: Experience working closely with product, onboarding, and marketing teams to align strategies and launch impactful campaigns.
• A/B Testing Enthusiast: Experience collaborating with data science teams to design, execute, and monitor A/B tests with proper segmentation.
• Bold Decision-Maker: A proactive mindset with the confidence to make decisions that drive measurable results.
• Industry Knowledge: Familiarity with crypto or fintech products is a plus but not required.

What You Will Do

• Strategy Development: Design and implement lifecycle marketing strategies to improve activation, retention, and revenue from existing users.
• Data Analysis: Analyze user behavior and campaign performance to identify trends and opportunities for improvement.
• CRM Automation: Use tools like CleverTap and HubSpot to create automated flows, triggers, and personalized campaigns.
• A/B Testing: Collaborate with data science teams to design, segment, execute, and monitor tests to optimize user journeys and campaigns.
• Cross-Functional Collaboration: Work with product onboarding and marketing teams to ensure campaign alignment with user journeys and business goals.
• Experimentation: Test and optimize campaigns, flows, and triggers to enhance performance and user engagement.
• Reporting: Track key metrics, measure impact, and report campaign success using tools like Looker Studio.
• Bold Decision-Making: Make data-driven decisions to foster growth and revenue, even amidst uncertainty.

Your Team

You will lead a team of two direct reports, working closely with Product, Onboarding, Marketing, and Data Science teams to execute lifecycle strategies effectively.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply if they do not meet all listed criteria. At Bitso, we value diversity and your unique strengths could be exactly what we need. If you’re excited about this role but don’t meet every point, we still encourage you to apply.

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the crypto ecosystem in the region and promoting financial inclusion. We believe crypto is the future of finance and are committed to making it useful by providing accessible, safe, and intuitive financial products.

When hiring, we look for traits such as:

• Mission-Driven: Passion for crypto and resilience in industry challenges.

• High Sense of Urgency: Demonstrates responsibility and promptness.

• Exceptional Hard Skills: Possesses outstanding skills in their field; mediocrity is not acceptable.

• Self-Management: Capable of independently managing work, career, and development.

Compensation & Benefits

At Bitso, you’ll be at the forefront of crypto innovation, creating next-generation crypto products. We offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees via our Bitso Alpha app.
• Extended Family Leave: 4 months for birthing, non-birthing, and adopting parents.
• Premium health, dental, and life insurances in multiple countries.
• Monthly stipend for gym memberships, activities, books, and more.

If you want to leave a legacy with us, join this journey of exponential growth and opportunity!

• Applicable requisites may be flexible; equivalent competencies are considered.
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