Customer Insights Lead

General Motors; Ciudad de México; Híbrido; USD 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading automotive company is seeking a full-time marketing professional for a hybrid role focused on delivering actionable insights and leading creative measurement strategies. The successful candidate will drive marketing effectiveness by analyzing large data sets and collaborating with various teams to enhance brand performance.

Formación

• Proven experience in marketing and data analysis.
• Strong ability to collaborate and work in hybrid models.

Responsabilidades

• Deliver focused marketing insights to drive growth.
• Lead creative measurement strategy and KPI development.
• Collaborate with multiple teams for unified reporting.

Conocimientos

Marketing Insight

Commercial Acumen

Data Analysis

Storytelling

Descripción del empleo

Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis

Responsibilities include:

• Provide relevant insights to ensure brands deliver focused, distinctive marketing (driving FFR growth)
• Launch & maintain Creative Excellence KPI, holding marketing and CAORs accountable for FFR/HVB delivery.
• Tie Demand Spaces and Creative excellence to brand tracking insights (Brand Power)
• Lead the commercial implementation of Ehrenberg Bass philosophies of growth, embedding into measurement.
• Leverage social listening practice for brand equity, creative and earned insights
• Collaborate across PDM & GMR disciplines to deliver united and holistic reporting, KPI development and tracking
• Distill large marketing data sets into actionable insights and recommendations, expert storyteller on human behavior blended with strong commercial acumen
• Deliver reporting updates to Country CMOs as needed
• Develop and implement one common creative measurement strategy - deliverables and delivery process (i.e. dashboards, reporting, strategic insights and recommendations)

• Educate agencies on GM’s standardized performance measurements, ensuring alignment of Key Performance Indicators and advising on how campaign measurement can assist in driving better business decisions.
• Proactively work with brand director, performance team and other key stakeholders to help them identify opportunities to improve brand positioning strategy and creative enhancements.
• Lead creative, Customer Insights, Demand Spaces and EBI learning agenda development across teams
• Participate in measurement/KPI planning for existing and emerging channels, establish KPIs with CAORs