CRM Expert

Klar S.A de C.V.; Ciudad de México; Híbrido; MXN 360.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary based on experience

Klar stock options

15 days paid vacation

Maternity/paternity leave

Vacation premium

30 days Christmas bonus

Food vouchers

Medical Insurance

Equipment provided

Wellhub health subscription

Coaching & Modern Health

Mexico City office + social events

International team

Skills development

Descripción de la vacante

Klar is seeking a CRM Operations Specialist to design, optimize, and scale intelligent CRM flows that personalize the customer journey across multiple touchpoints. You’ll work with data, product, and brand teams to translate insights into impactful messaging strategies.

This full-time role is based in Mexico City with a hybrid model, requiring 2–3 days in the office. You’ll manage multi-channel campaigns, monitor performance, document processes, and drive customer-centric retention efforts.

Formación

• 1+ year of experience in a similar Operations/Fintech role.
• Bachelor’s degree required.
• Experience using CRM workflows with Braze, Salesforce, Iterable or Customer.io.
• Experience coordinating multichannel campaigns (email, push, in-app, SMS, WhatsApp).
• SQL and/or BI tools (Looker, Amplitude, Tableau) to monitor performance and derive insights.
• Ability to manage multiple campaigns and stages simultaneously.
• Knowledge of A/B testing, funnel analysis, and incrementality.
• Advanced English level.

Responsabilidades

• Design, optimize, and scale intelligent CRM flows across multiple touchpoints.
• Collaborate with data, product, and brand teams to turn insights into messaging strategies.
• Assist in creating and setting up CRM campaigns (email, push, in-app, WhatsApp).
• Perform QA on links, personalization tags, and audience targeting.
• Segment user bases using predefined criteria and monitor campaign performance.
• Document campaigns and update process guidelines; support A/B test plans.

Conocimientos

Campaign orchestration

Multichannel campaigns

English proficiency

Attention to detail

Educación

Bachelor’s degree

Herramientas

Braze

Salesforce

Iterable

Customer.io

SQL

Looker

Amplitude

Tableau

Descripción del empleo

About Klar

We're turning one of the world's largest underbanked markets into something fairer, simpler, and more transparent.

7 million users served since 2019. Uber's first global credit card, built right here in Mexico. Klar Empresarial, a brand-new B2B solution — Klar Empresarial — bringing agile credit and smart accounts to SMEs who've been ignored by traditional banks for too long. And a full banking license on the horizon, because our customers asked for it and we listened.

We move fast, we think big, and we go all in, because as our CEO puts it: \"Growing doesn't always mean going further. Sometimes it means going deeper.\"

Behind all of it is a team of 30+ nationalities, working across Mexico City, Berlin, and Argentina, obsessed with building financial products that are simpler, faster, and fairer than anything that came before.

This is Klar, and we're seeking the people who'll write the next chapter.

Our people

If you join us at Klar, you’ll be welcomed to a team that is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here!

and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here!

Our values

Ownership - We own our successes & our failures as a team.

Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.

Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.

Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.

Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.

The position and your daily adventures

We’re looking for a person who combines the rigor of operational execution with the creativity of modern AI-powered engagement. In this role, you’ll design, optimize, and scale intelligent CRM flows that personalize the customer journey across multiple touchpoints. You’ll work hand-in-hand with data, product, and brand teams to transform insights into impactful messaging strategies.

This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.

What you can expect:

• Campaign Execution Support
  • Assist in the creation and set up of CRM campaigns (email, push, in-app, WhatsApp, etc.)
  • Coordinate with design, content, and product teams to gather assets and ensure alignment.
  • Perform QA (quality assurance) to check links, personalization tags, and audience targeting.
• Customer Data Handling
  • Help with the segmentation of user bases using predefined criteria (e.g., lifecycle stage, user behavior, etc.)
• Performance Monitoring
  • Track and report on key CRM metrics (open rates, click rates, conversions, incrementality, etc.).
  • Support the analysis of campaign results and customer behavior patterns.
• Documentation & Process
  • Maintain campaign documentation and update process guidelines.
  • Help document A/B test plans, results, and learnings.
• Customer-Centric Mindset
  • Share observations from customer feedback, behaviors, or metrics to improve CRM communications.
  • Participate in brainstorms for new engagement tactics or retention strategies.

What we are looking for:

• 1+ year of experience in a similar position preferable in the Operations area and a Fintech company
• Bachelor’s degree
• Use of CRM workflows with tools like Braze, Salesforce, Iterable, or Customer.io.
• Experience coordinating multichannel campaigns (email, push, in-app, SMS, WhatsApp) with seamless orchestration.
• Use of SQL and/or tools like Looker, Amplitude, or Tableau to monitor performance, extract insights, and define success metrics.
• Ability to manage multiple tasks and support several campaigns at different stages.
• Knows about design and interpret A/B tests, funnel analyses, and incrementality testing.
• Basic copywriting skills are a plus.
• Advanced English level

Our offer to you:

• Competitive salary based on performance and experience
• Chance of earning Klar stock options
• 15 days of paid vacation per year; plus extended maternity and paternity leaves
• Vacation premium
• 30 days of Christmas bonus
• Food vouchers
• Medical Insurance
• Computer device
• Wellhub subscription to offer mental and physical health
• Sponsored coaching and therapy sessions via Modern Health
• A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
• International work environment with amazing and highly skilled people
• A world class team that helps you evolve your skills in areas you're interested in

Klar is a safe place for everyone!

We trust our highly skilled and diverse team and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity.

Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help!