Creative Copywriter

Regexseocareers; Ciudad de México; A distancia; MXN 699.000 - 899.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedules

Fully remote

Up to 64 days of paid time off

Professional development

Mental health recharge

Paid vacation

Parental leave

Profit shares

Pay ranges from $3,500 to $4,500 USD

Descripción de la vacante

RGX, a digital marketing agency focused on home service businesses, is seeking a Creative Copywriter who can shape strategy, sharpen messaging, and ensure every line serves a business objective. The role involves writing across emails, ads, landing pages, and more for multiple clients while maintaining distinct brand voices.

This senior position emphasizes ownership, critique, and the ability to defend strong lines.

Formación

• 3+ years of professional copywriting experience across digital channels.
• Strong English fluency, grammar, and command of language.
• Portfolio showing range across ads, emails, landing pages, websites, campaigns, scripts, blogs, or similar.
• Ability to manage multiple clients and projects without uniform voice.
• Willingness to accept feedback and defend strong lines.
• Ability to work at agency pace and learn home services category.
• Experience with HVAC, pest control, plumbing, electrical, or home services is a plus.

Responsabilidades

• Write copy across emails, paid ads, landing pages, websites, blogs, content offers, campaign concepts, scripts, direct mail, and miscellaneous assignments.
• Build hooks, headlines, messaging angles, and concepts for stronger starting points.
• Turn client notes and strategy into copy with a clear objective.
• Adapt voice across different brands, audiences, and service categories without losing precision.
• Collaborate with creative, strategy, design, and account teams to strengthen work before release.
• Use AI to accelerate work where helpful, and avoid flattening the copy.
• Identify pressure points and cut filler to ensure every sentence earns its place.

Descripción del empleo

This is not a prompt-writing role.

RGX is hiring a Creative Copywriter with the range and nerve to take the half-formed idea and turn it into copy that knows exactly what it came to say.

You’ll be expected to think before you write. To question the brief. To find what the client is trying to say before they know how to say it.

AI can help with speed, starting points, and blank pages that need to stop being blank. But the job is not to make more copy.

The job is to make the right copy survive.

Who is RGX

RGX is a digital marketing agency built for home service businesses: HVAC, pest control, plumbing, electrical, and the trades that keep homes running.

Our clients are not hobby businesses. They’re doing $1.5M+ in annual revenue, investing in growth, and tired of marketing that sounds like everyone else’s.

We help serious service businesses get clearer about what they offer, sharper about who they serve, and more direct about why a customer should choose them.

This category is crowded with recycled promises, bloated landing pages, weak ads, and copy that mistakes noise for confidence. We’re here to cut through that. Strategy first. Story second. Every sentence accountable to the business it serves.

The role

As our Creative Copywriter, you’ll write for the agency and 3 to 6 clients across digital channels. You’ll need to move between brands without flattening them into the same voice.

This is a senior role for someone who wants ownership, not just assignments. Someone who wants to leave their mark, not sit behind the work and wait to be told what the brand sounds like.

You’ll team up with the Creative Director, clients, and other stakeholders to shape strategy, sharpen messaging, and decide what the copy needs to do before the first line gets written.

Expect pushback. Expect edits. Expect to defend the line when it matters and cut it when it doesn’t. You should always be ready to speak your mind when the work is too safe to matter.

Requirements

What you’ll do

• Write copy across emails, paid ads, landing pages, websites, blogs, content offers, campaign concepts, scripts, direct mail, and the odd assignment that does not fit neatly into a box.
• Build hooks, headlines, messaging angles, and concepts that give the work a stronger starting point.
• Turn client notes, strategy, and rough ideas into copy with a clear job to do.
• Adapt your voice across different brands, audiences, and service categories without losing precision.
• Work with creative, strategy, design, and account teams to make the work stronger before it goes out.
• Use AI when it helps you move faster. Know when it starts making the work flatter.
• Find the pressure point. Cut the filler. Make the sentence earn its place.

Who we’re looking for

• You have 3+ years of professional copywriting experience across digital channels, with the judgment expected from a senior creative role.
• You have strong English fluency, grammar, and command of language. Native or near-native level.
• You can show a portfolio with range: ads, emails, landing pages, websites, campaigns, scripts, blogs, or other work that proves you can think across formats.
• You can manage multiple clients and projects without turning every brand into the same voice.
• You take feedback without getting precious. You also know when a line deserves to be defended.
• You can work at agency pace without using speed as an excuse for lazy thinking.
• You’re willing to learn the home services category and write for business owners who care about leads, revenue, trust, and reputation.
• Experience with HVAC, pest control, plumbing, electrical, or other home service categories is a plus. It is not required.

You’ll probably thrive here if

• You care about the craft, but you do not hide behind it.
• You read a brief and start looking for what is missing. You know how to help build the direction before the writing starts.
• You can write the plain version before the clever one.
• You know a headline is not good because it sounds nice. It is good because it does the job.
• You like creative standards. You want pushback. You want to work with people who challenge the first draft because they believe the stronger one is still in there.
• You can find the pressure point in a landing page, a paid ad, a client email, or a campaign line. Not every assignment will feel glamorous. The standard stays the same.
• You want to leave a mark, not disappear into the production line.

Benefits

Perks and details

The perks are straightforward. You’ll have room to do focused work, time to recover from it, and support to keep getting better.

• Flexible schedules: Build your schedule around the work, as long as the work gets done. We care less about when the work happens and more about what survives the edit.
• Fully remote: Work from wherever you do your best writing. If you prefer a coworking space, we can help cover it. We can also help cover your internet.
• Up to 64 days of paid time off: Includes a paid two-week holiday rest at the end of the year and monthly recharge days.
• Professional development: Budgets for courses, tools, tech, and conferences that help you build your career.
• Mental health recharge: Two paid recharge days each month, fully covered by the company.
• Paid vacation: A minimum of one week paid vacation, in addition to the paid two-week holiday rest at the end of the year.
• Parental leave: Three months of paid parental leave for new parents.
• Profit shares: Year-end profits are shared across the team.
• Pay ranges from $3,500 to $4,500 USD per month.