Content & UX Manager (e-commerce)

Beiersdorf; Ciudad de México; Presencial; USD 60,000 - 80,000; Jornada completa

Descripción de la vacante

Beiersdorf is seeking a Content and UX Ecommerce Manager to improve online shopping experiences. The role involves developing content strategies, overseeing quality content creation, and optimizing for search engines. Candidates should have a university degree and a minimum of 3 years' experience in digital markets.

Formación

• Minimum 3 years of experience with digital customers like Amazon, Mercado Libre, Walmart, Rappi.
• High level of analytical skills & Procurement strategy experience.
• Advanced English is required.

Responsabilidades

• Develop and implement a content strategy that aligns with the brand goals.
• Manage a content calendar for timely content publication.
• Use data analytics to optimize the customer journey.

Conocimientos

Analytical Skills

Strategic Thinking

Collaboration

Driving Results

Entrepreneurial Spirit

Educación

University Degree

Descripción del empleo

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

A Content and UX (User Experience) Ecommerce Manager is responsible for ensuring that our online sales provide a seamless, engaging, and effective shopping experience.

Your Tasks

• Develop and implement a content strategy that aligns with the brand’s goals and target audience.
• Oversee the creation of high-quality content in all formats available in the platforms.
• Ensure all content is optimized for search engines to drive organic traffic.
• Manage a content calendar to ensure timely and consistent content publication.
• Implement A/B tests to determine the most effective design and content strategies.
• Use data analytics to optimize the customer journey and increase conversion rates.
• Collect and analyze customer feedback by using reviews to continuously improve the ecommerce platform.
• Works closely with performance marketing, digital marketing, brand marketing and KAM´s to ensure a cohesive ecommerce strategy.

Your Profile

• University Degree or comparable
• High level of analytical skills & Procurement strategy experience
• 3 years minimum with Digital customers experience Amazon /Mercado Libre / Walmart / Rappi and marketplaces
• Soft skills like strategic thinking, driving results, collaboration
• Entrepreneurial Spirit
• Advanced English.

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