Media Network Director — Content & Social Strategy

Red Bull; Ciudad de México; Presencial; MXN 800.000 - 1.000.000; Jornada completa

Descripción de la vacante

Red Bull Mexico seeks a Media Network Specialist to lead content development, production, and distribution across third-party and owned channels. You will shape editorial direction, leverage local and global assets, and work with Brand, Sports and Culture Marketing to grow consumer engagement.

The role focuses on strategic media planning, content strategy, audience insights, and cross-functional collaboration with global teams to adapt initiatives to the local market.

Formación

• Bachelor’s degree completed.
• Advanced English proficiency.
• Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.
• Experience working with media executives and partners on content development and distribution strategies.
• Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors.
• Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.
• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences.
• Ability to identify and translate cultural and social trends into relevant content opportunities for the brand.
• Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations.
• A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously.
• A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention.
• Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis.
• An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.

Responsabilidades

• Develops and executes the country’s strategic media direction and year-round engagement plans.
• Identifies, creates, and curates engaging content that excites consumers using local and global assets.
• Collaborates with local and global teams to ideate and adapt stories for hyper-local impact.
• Defines the role of Red Bull channels and builds distribution partnerships.
• Monitors performance with real-time data and adjusts strategies accordingly.
• Builds and maintains a network of production partners and content creators.
• Aligns local initiatives with global strategies across events, influencers, and athletes.

Conocimientos

Editorial thinking

English proficiency

Media strategy

Social media savvy

Audience insights

Content lifecycle

Data-driven

Project management

Storytelling

Collaboration

Educación

Bachelor’s degree

Descripción del empleo

Red Bull Mexico seeks a Media Network Specialist to lead content development, production, and distribution across third-party and owned channels. You will shape editorial direction, leverage local and global assets, and work with Brand, Sports and Culture Marketing to grow consumer engagement.

The role focuses on strategic media planning, content strategy, audience insights, and cross-functional collaboration with global teams to adapt initiatives to the local market.