Content & Growth Marketing Specialist

Pavago; México; Remote; MXN 1,117,000 - 1,676,000; Full time

Job summary

Pavago is seeking a hands-on Content & Growth Marketing Specialist to drive content creation, audience growth, and marketing execution. You will work directly with the founder to turn ideas, interviews, and business insights into engaging content.

This execution-focused role covers content creation, paid advertising, newsletter management, audience growth, partnerships, and performance reporting. You will own end-to-end growth initiatives, experiment with AI tools, and translate data into growth.

Qualifications

• Experience in content marketing and social media growth.
• Strong writing skills for clear, engaging content.
• Experience producing content for LinkedIn, YouTube, and X.
• Understanding of paid advertising and campaign optimization.
• Experience with newsletters and audience growth.
• Able to track metrics and make data-driven decisions.
• Comfortable using AI to enhance content workflows.

Responsibilities

• Create and publish content across LinkedIn, YouTube, and X.
• Manage paid advertising campaigns and test creatives.
• Draft and manage newsletters and grow subscribers.
• Drive audience growth through outreach and partnerships.
• Track performance metrics and report progress.

Skills

Content marketing

Social media growth

Personal branding

Digital marketing

Copywriting

Analytics

AI tools for content

Job description

Position Type: Full-Time, Fully Remote
Working Hours: U.S. business hours

About the Role

We are looking for a hands-on Content & Growth Marketing Specialist to drive content creation, audience growth, and marketing execution.

You will work directly with the founder, who will provide the overall strategy and weekly mentorship. Your role will be to turn ideas, interviews, and business insights into engaging content, manage paid advertising campaigns, grow relevant audiences, and identify opportunities that convert attention into meaningful business conversations.

This is an execution-focused role for someone who enjoys creating, experimenting, analyzing results, and taking ownership of growth initiatives.

What You'll Own

Content Creation & Personal Branding

• Interview the founder regularly and turn conversations, ideas, and experiences into engaging content.
• Create and publish posts, short-form clips, newsletters, and videos across LinkedIn, YouTube, and X.
• Develop content that builds credibility, increases visibility, and attracts relevant audiences.
• Repurpose existing content into multiple formats to maximize reach and engagement.

Paid Advertising & Creative Testing

• Produce advertising creatives in volume using different formats, angles, and messaging.
• Launch and manage paid advertising campaigns across relevant platforms.
• Run creative and audience tests to identify what generates the best results.
• Monitor campaign performance, optimize spending, and scale successful campaigns.

Newsletter Management

• Draft, manage, and publish newsletters for different audience segments.
• Manage a local newsletter used as a testing ground for new growth and marketing techniques.
• Experiment with content, messaging, and distribution strategies to improve subscriber growth and engagement.

Audience Growth & Partnerships

• Execute outreach campaigns to attract new subscribers and grow relevant audiences.
• Identify and develop partnership and sponsorship opportunities.
• Build relationships with communities and networks relevant to the company's target customers.
• Find opportunities to increase brand awareness and generate inbound conversations.

Performance Tracking & Reporting

• Track key metrics, including reach, engagement, subscriber growth, leads, and meetings booked.
• Analyze campaign and content performance to understand what is working and why.
• Provide regular updates on progress, results, and areas for improvement.
• Use performance data to guide future content and growth strategies.

Requirements

• Experience in content marketing, social media growth, personal branding, or digital marketing.
• Strong writing skills with the ability to create clear, engaging, and natural-sounding content.
• Experience creating content for LinkedIn, YouTube, and X.
• Understanding of paid advertising, creative testing, and campaign optimization.
• Experience managing newsletters, audience growth, and outreach campaigns.
• Comfortable using AI tools to improve content production, research, and marketing workflows.
• Ability to track performance metrics and make data-driven decisions.
• Strong organizational skills and the ability to manage multiple initiatives independently.
• Excellent communication skills and a proactive approach to reporting progress and raising blockers.

Nice to Have

• Experience growing a founder's personal brand or an executive's online presence.
• Familiarity with AI, automation, SaaS, or technology-focused businesses.
• Experience with video editing, short-form content, and content repurposing.
• Experience building newsletters, online communities, or partnership programs.
• Knowledge of marketing automation and AI-powered content workflows.

What Makes You a Strong Fit

• Execution-focused: You take ideas from concept to publication and make sure every task is completed.
• Ownership mentality: You take responsibility for outcomes rather than waiting for instructions.
• AI-driven: You use AI tools daily to increase output without compromising quality.
• Customer-focused: You understand customer conversations, feedback, and the language buyers actually use.
• Analytical: You enjoy working with numbers and figuring out why certain campaigns or content perform better.
• Highly communicative: You consistently share progress, blockers, and potential risks.
• Growth-minded: You want to develop into someone who can independently lead content and growth initiatives.

Interview Process

• Initial screening with Pavago.
• Client interview.
• Final selection and onboarding.

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