Consumer Marketing Manager

Utah State Extension; Ciudad de México; Presencial; MXN 700,000 - 1,000,000; Jornada completa

Descripción de la vacante

A global healthcare leader is seeking a Consumer Strategy Manager to drive consumer marketing strategies in the Eli Lilly LATAM Hub. This role involves developing patient engagement campaigns, guiding brand strategies, and collaborating with internal and external partners to enhance brand awareness and loyalty.

Formación

• 3+ years in consumer marketing strategy and tactics.
• Experience managing creative agencies and cross-functional teams.
• Strong understanding of digital marketing tools and social media platforms.

Responsabilidades

• Develop and implement consumer-centric strategies to drive brand awareness.
• Guide consumer insights and collaborate with brand teams.
• Monitor campaign metrics and adjust strategies for maximum impact.

Conocimientos

Project Management

Consumer Insights

Digital Marketing

Collaboration

Descripción del empleo

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Consumer Experience and Innovation is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly LATAM Hub. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech & health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding.

The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

The Position

We are seeking a talented and strategic-minded individual to join our team as a Consumer Strategy Manager. In this role, you will be responsible for developing and executing consumer-centric strategies to drive brand awareness, engagement, and loyalty among patients and healthcare consumers. The successful candidate will play a pivotal role in shaping the company's approach to connecting with end-users, understanding their needs, and fostering meaningful relationships through full funnel strategies.

As a Consumer Strategy Manager, your main responsibilities will be to:

• Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment.
• Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.
• Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners. Ensure a comprehensive understanding of all consumer insights and identify the most relevant ones for the overall brand strategy.
• Take the lead in developing consumer messaging and actively collaborate with agencies on the creation of creative platforms.
• Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs.
• Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient, KOLs, and other collaborations as needed, to promote disease awareness and education.
• Monitor metrics and adjust campaign parameters to enhance overall impact.
• Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy.
• Establish and nurture networks and partnerships with relevant stakeholders.
• Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands' Critical Success Factors.

About You

Qualifications:

• At least 3 years relevant marketing experience - consumer related marketing strategy and tactic development - in multinational company(ies)
• Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
• Experience working with/managing creative agencies and/or other vendor partners
• Tactic measurement and analytics experience
• Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
• You have a solid understanding and knowledge of digital/multi-channel marketing, incl. experience with digital tools and (social) media platforms. Experience with digital media execution
• You have solid project management experience and skills.
• Experience of developing and leading project in the absence of set procedures (creating a precedent)

Location: Brazil or Mexico

Additional Information:

• Some travel is possible, up to 5-15%

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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