Consumer Insights Sr Analyst

PepsiCo; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company is seeking a Consumer Insights Sr Analyst to enhance data-driven decisions. The role includes managing workflows, executing quantitative research, and supporting creative testing. Candidates should have 3-5 years of experience in research and strong analytical skills. Opportunities for development and flexible working arrangements are provided.

Servicios

Opportunities for daily learning and development

Access to digital platforms for self-learning

Leadership development programs

Financial wellness programs

Flexible working arrangements

Family benefits including wellness support

Formación

• 3-5 years of experience in quantitative research, including TV ad testing and innovation concept research.
• Fluent in English, both spoken and written.
• Deep knowledge of research methodologies with the ability to provide actionable insights.

Responsabilidades

• Streamline project operations by managing workflows and collaborating with stakeholders.
• Enhance report quality through storytelling and analytical practices.
• Serve as a subject matter expert on creative testing tools.

Conocimientos

Quantitative research

Storytelling

Analytic skills

Communication

Project management

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, which have been a part of Mexican homes for over 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence those around you and make a positive impact.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is essential for integrating and scaling up Consumer Insights capabilities into the BU, including Creative testing, Brand Health Tracking, and Innovation testing.

This role acts as an enabler and expert to the CANADA BU, delivering on CI Capabilities of Creative/Innovation testing and Brand health tracking. The role also involves writing Ada/BBE analyses and reports.

Your Impact

As a Consumer Insights Sr Analyst, your responsibilities include:

Creative and Innovation Testing

• Streamlining project operations by managing workflows and collaborating with stakeholders and external partners like Zappi.

• Enhancing report quality through storytelling and analytical practices, providing strategic feedback to brand teams.

• Serving as a subject matter expert on creative testing tools (ADA), guiding research methodology and analytics.

• Supporting insight communication by delivering compelling presentations and building credibility with stakeholders.

• Conducting meta-analyses of past research to uncover trends and inform future strategies.

• Assisting in the deployment and governance of creative testing tools across Canada, ensuring high standards.

Brand Health Tracking

• Managing end-to-end brand health studies for key brands, including planning, coordination, and reporting.

• Building organizational capability through training and promoting consistent methodologies.

• Integrating brand health insights into strategic initiatives like PepsiCo’s Growth Navigator.

Qualifications

Who Are We Looking For?

• 3-5 years of experience in quantitative research, including TV ad testing and innovation concept research.
• Fluent in English, both spoken and written.
• Deep knowledge of research methodologies with the ability to provide actionable insights.
• Strong storytelling, analytic, communication, and project management skills.
• Experience working with global, regional, and local insights teams, with stakeholder influence skills.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities for daily learning and development through various programs.
• Access to digital platforms for self-learning.
• Leadership development programs.
• Role-specific training and external learning experiences.
• Recognition programs for achievements and behaviors.
• Financial wellness programs.
• Flexible working arrangements.
• Family benefits, including wellness support, discounts, scholarships, and aid programs.