Communications Manager: Digital Storytelling & Strategy

Coca Cola; Xico; On-site; MXN 600,000 - 900,000; Full time

Job summary

The Coca Cola Company in Mexico is seeking a Communications Manager to lead external communications strategies that enhance awareness of our priorities and reputation. You will craft narratives and digital content highlighting sustainability, community engagement, and our total beverage portfolio across social and digital channels.

The role requires strong strategic communications expertise, stakeholder management, and the ability to operate in fast-paced, high-pressure environments,

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in communications within a large global organization.
• Experience managing corporate communications initiatives and external engagement strategies.
• Experience developing written, visual, and multimedia communications content for external audiences.
• Experience in change management, process improvement, and strategic communications planning across business initiatives.
• Proven experience developing communication strategies and engagement channels aligned with organizational objectives.

Responsibilities

• Lead the development and implementation of integrated communications plans aligned with local strategies and the global narrative.
• Coordinate across global communications, marketing teams, bottling partners, and cross-functional stakeholders for messaging consistency and execution.
• Proactively manage reputational issues and support local leadership in responding to sensitive business matters.
• Develop and manage the company’s digital media and content calendar for ongoing external engagement.
• Partner with brand and business teams to pitch and execute multimedia content for announcements, launches, campaigns.
• Collaborate with bottling partners to align on content strategies, calendars, and assets for amplification across social media channels.
• Define audience and channel strategies, establish social media KPIs, and monitor performance.
• Manage website and editorial content updates supporting broader communications strategies.

Education

Bachelor's degree in Communications, Journalism, Marketing, or a related field

Job description

The Coca Cola Company in Mexico is seeking a Communications Manager to lead external communications strategies that enhance awareness of our priorities and reputation. You will craft narratives and digital content highlighting sustainability, community engagement, and our total beverage portfolio across social and digital channels.

The role requires strong strategic communications expertise, stakeholder management, and the ability to operate in fast-paced, high-pressure environments,