Manager Communications - Mexico

The Coca-Cola Company; Morelia; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

The Coca-Cola Company is seeking a Communications Manager to lead external communications strategies, highlighting innovation, sustainability, community engagement, and the total beverage portfolio across social and digital channels.

The role requires strong strategic communications expertise, stakeholder management, and the ability to operate in fast-paced, high-pressure environments.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• 5+ years of experience in communications within a large global organization.
• Experience managing corporate communications initiatives and external engagement strategies.
• Experience developing written, visual, and multimedia communications content for external audiences.
• Experience in change management, process improvement, and strategic communications planning across business initiatives.
• Proven experience developing communication strategies and engagement channels aligned with organizational objectives.

Responsibilities

• Lead development and implementation of integrated communications plans aligned with local business strategies and the global company narrative.
• Coordinate across global communications, marketing teams, bottling partners, and cross-functional stakeholders to ensure messaging consistency.
• Proactively manage reputational issues and support local leadership in responding to sensitive business matters.
• Develop and manage the company’s digital media and content calendar for a continuous pipeline of external communications.
• Partner with brand and business teams to develop, pitch, and execute multimedia content strategies for announcements, launches, and campaigns.
• Collaborate with bottling partners to align on content strategies, calendars, and assets for amplification across social media channels.
• Define audience and channel strategies, establish social media KPIs, and monitor performance to optimize communications effectiveness.
• Manage website and editorial content updates that support broader communications and digital engagement strategies.

Skills

Strategic communications

Media relations

Digital content strategy

Stakeholder management

Crisis management

Multimedia storytelling

Education

Bachelors in Communications

Job description

The Communications Manager leads the development and execution of integrated external communications strategies that strengthen awareness of the company’s business priorities and reputation. This role is responsible for creating compelling narratives and digital content that highlight innovation, sustainability, community engagement, and the company’s total beverage portfolio across social and digital channels. The position requires strong strategic communications expertise, stakeholder management skills, and the ability to operate effectively in fast-paced, high-pressure environments.

Function Related Activities/Key Responsibilities

• Lead the development and implementation of integrated communications plans aligned with local business strategies and the global company narrative.
• Coordinate across global communications, marketing teams, bottling partners, and cross-functional stakeholders to ensure consistency in messaging and execution.
• Proactively manage reputational issues and support local leadership in responding to sensitive business matters.
• Develop and manage the company’s digital media and content calendar to ensure a continuous pipeline of engaging external communications.
• Partner with brand and business teams to develop, pitch, and execute multimedia content strategies for key announcements, launches, and campaigns.
• Collaborate with bottling partners to align on content strategies, calendars, and assets for amplification across social media channels.
• Define audience and channel strategies, establish social media KPIs, and monitor performance to optimize communications effectiveness.
• Manage website and editorial content updates that support broader communications and digital engagement strategies.

Education Requirements

Bachelor’s degree in Communications, Journalism, Marketing, or a related field.

Related Work Experience

Minimum of 5 years of experience in communications within a large global organization.

• Experience managing corporate communications initiatives and external engagement strategies.
• Experience developing written, visual, and multimedia communications content for external audiences.
• Experience in change management, process improvement, and strategic communications planning across business initiatives.
• Proven experience developing communication strategies and engagement channels aligned with organizational objectives.

Functional Skills

• Strategic communications and media relations.
• Digital and social media content strategy and performance analytics.
• Influencing, negotiation, and stakeholder management skills.
• Crisis and reputation management.
• Content development and multimedia storytelling.