Commercial Insights and Intelligence Small Formats Analyst

PepsiCo; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Analista de Insights Comerciales para coordinar la agenda de inteligencia de mercado y generar recomendaciones impactantes. En este rol, serás responsable de utilizar herramientas de análisis de datos para influir en las decisiones comerciales y mejorar el rendimiento en el punto de venta. Ofrecemos un ambiente inclusivo donde puedes crecer profesionalmente y hacer una diferencia significativa en la industria. Si eres curioso, analítico y apasionado por los datos, esta es tu oportunidad para unirte a un equipo que valora la diversidad y la innovación.

Servicios

Programas de desarrollo profesional

Plataformas digitales para autoaprendizaje

Entrenamiento especializado

Programas de bienestar financiero

Programas de reconocimiento

Flexibilidad laboral

Beneficios para la familia

Formación

• 1-2 años de experiencia en análisis de consumidores y conocimientos de canales.
• Conocimientos técnicos en herramientas de datos como Nielsen y Kantar.

Responsabilidades

• Coordinar la agenda de Insights Comerciales y presentar recomendaciones.
• Mejorar herramientas y reportes para un sistema amigable de informes.
• Asistir en actividades comerciales diarias y seguimiento de planes de acción.

Conocimientos

Análisis de datos

Mentalidad analítica

Comunicación efectiva

Conocimientos en investigación de mercado

Educación

Licenciatura en Negocios Internacionales

Licenciatura en Marketing

Licenciatura en Administración

Licenciatura en Ingeniería Industrial

Herramientas

Nielsen

Kantar

Euromonitor

Frogtek

Microsoft Office

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Coordinate the Commercial Insights & Intelligence agenda, leading with insights and data tools to small formats, to influence business agendas through impactful storytelling, and critical connecting dots mindset.

Leveraging all the purchased market and shopper tools (Nielsen Retail Index, ScanTT, Kantar, Frogtek and ad-hoc studies) to generate insights and recommendations that add value to the business and facilitate the decision making in time and scope.

Your Impact

As a Commercial Insights and Intelligence Small Formats Analyst your responsibilities would consist of:

• Coordinate the agenda with your manager aiming to create the right forums to analyze and present conclusions, hypotheses, and recommendations based on channel business questions by using all market data information and available studies to ensure that all sales teams have clear perspectives on customer performance.
• Ensure the actualization and continuous improvement of the different tools and reports in time and form with the objective of having a friendly reports system and opportunities for monitoring shopper/market insights variables.
• Coordinate and assist your manager with daily business activities including but not limited to administrative activities, contact with agencies, ad-hoc studies, and small formats teams interactions.
• Track market tools to improve executions and performance with tools (i.e., Nielsen, Frogtek) at the POS.
• Coordinate the execution of action plans coming from the analysis of different sources of information such as KWP, Nielsen, Frogtek Ilacad, Euromonitor, etc.
• Connect tools and digitization agenda to improve executions and performance by using (i.e., Nielsen, Kantar, Frogtek) at the POS.

Qualifications

Who Are We Looking For?

Experience:

• Bachelor’s degree (International Business, Marketing, Administration and/or Industrial Engineering)
• 1-2 years of consumer/shopper insights experience, regions, channels, and customer experience/knowledge, development and management of Ad-Hoc methodologies.
• Technical know-how in intelligence data such as Nielsen, Kantar, Euromonitor, Frogtek.
• Proven results in the delivery of actionable recommendations by combining diverse sources of information, with a curious and analytical mindset.
• Proficiency in Office tools (Word, PowerPoint, Excel).

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wider range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of agreements and discounts, scholarship programs for your children, aid plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.