Campaign Execution Senior Analyst

HSBC; Ciudad de México; Presencial; MXN 554,000 - 832,000; Jornada completa

Descripción de la vacante

A leading financial services organization in Mexico City is looking for a Campaign Execution Senior Analyst. This role involves managing CRM workflows, executing high-quality campaigns, and ensuring the technical integrity of marketing systems. The ideal candidate will have strong analytical skills and experience in campaign management, supporting the customer lifecycle communication strategy across diverse platforms.

Formación

• Proven experience in campaign execution and CRM systems.
• Strong analytical skills to support digital and marketing operations.
• Ability to collaborate with various stakeholders.

Responsabilidades

• Code and configure campaigns based on business requirements.
• Manage technical aspects of marketing systems.
• Ensure quality checks on deliverables.

Conocimientos

CRM workflows

Marketing automation

Analytical solutions

Digital messaging

Descripción del empleo

Overview

If you’re looking for a career where you can make a real impression, join Global Service Center (GSC) HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role Campaign Execution Senior Analyst.

Role Purpose

This role is expected to code or configure quality campaign executions, across firmly established service offerings & Communication Delivery’s with an advance Financial Industry business knowledge & understanding. It is necessary in this position a extended capability to exchange requirements with Data Management Team & Infrastructure and Analysis/Consulting.

Main Activities

• Understand, maintain, and improve CRM workflows and system processes.
• Maintain cross-channel lifecycle campaigns / journeys and perform on-going CRM campaign.
• Manage technical aspects of key marketing systems (marketing automation) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Develop retail banking business knowledge using strong technical skills
• The role holder will be expected to be responsible for thorough Quality Check (QC) of their own deliverables, and follow the QC procedures as laid down by their line managers (PROCESS)
• Responsible for delivery of high-quality analytical solutions for the existing clients / engagements.
• Partner with business stakeholders in Campaign execution strategies / decision making to achieve a higher value.
• Ensure positive score in the Business Partner Survey.
• Also this position, whe is needed is going to cater towards all the Campaign Operation & Digital Messaging Operation needs of the business, supporting complex digital analysis activities which facilitate the definition and delivery of best-in-class digital messaging across varied legacy and new digital platforms. We support the customer lifecycle communication strategy, within digital and non-digital channels (email, public website, desktop and mobile banking, Direct Mail, etc.). We interpret Global Digital Strategy whilst using regional and local market, customer, and competitor insights to define and shape digital messaging propositions.
• The position will support CRM initiatives to achieve business objectives by leveraging global standard methodologies within content management and deployment environment. Lead/participate in digital development methodologies at the global and local level.