Campaign Developer Engineer II

McDonald's Corporation; Ciudad de México; Híbrido; MXN 500,000 - 700,000; Jornada completa

Descripción de la vacante

A leading global fast-food chain is seeking a Marketing Automation Specialist for their office in Mexico City. This role involves developing marketing workflows and collaborating across teams to enhance customer experiences using advanced marketing tools. Candidates should have 2-5 years of relevant experience in marketing automation and proficiency in key web technologies.

Formación

• 2–5 years of experience in marketing automation.
• Hands-on experience with marketing automation tools.
• Proficiency in core web technologies.

Responsabilidades

• Develop marketing automation workflows.
• Ideate customer segmentation.
• Translate business requests into technical requirements.
• Document technical requirements for marketing solutions.

Conocimientos

Marketing automation and personalization tooling

SF Marketing Cloud

Braze

Marketo

HubSpot

Frontend development skills

HTML

CSS

JavaScript

Cross-functional collaboration

Descripción del empleo

Overview

McDonald’s Global Technology is at the forefront of transformative technology to power tomorrow’s feel-good moments. We’re exploring new and innovative ways to serve our millions of customers and spread happiness through technology. We face complex tech challenges, and our diverse teams thrive in a fast-paced environment where feel-good meets speed. We’re recruiting engineers to join our Global Technology team in Mexico City as we open our McDonald’s Global Office in Mexico, a hub for technology innovation and operational support to improve the customer, crew and employee experience.

Responsibilities

• Develop marketing automation workflows focused on marketing communications and experience personalization, including push notifications, emails, and mobile app personalized experiences.
• Ideate customer segmentation to support Marketing Automation based on knowledge of pre-existing data structures.
• Translate business requests for marketing capabilities into clear technical requirements, including data properties needed for executing marketing automations.
• Solicit and document technical requirements to effectively capture and communicate marketing automation solutions/initiatives to key stakeholders.
• Ensure that all technical work aligns with business objectives and marketing strategies.
• Triage issues and defects—capturing, prioritizing, and remediating for marketing automations.

Qualifications

Required Skills:

• 2–5 years of relevant experience in marketing automation and personalization tooling.
• Hands-on experience with modern marketing automation & personalization SaaS tools: SF Marketing Cloud, Braze, Marketo, HubSpot, or similar tools.
• Understanding of modern CDP tools such as Segment, mParticle, and Tealium.
• Experience implementing marketing automation elements such as segments, audiences, and decision-splits.
• Strong understanding of marketing automation concepts and design principles; ability to translate structured data into marketing segments and other automations for personalized experiences.
• Frontend development skills related to marketing automation; proficiency in templating languages such as Liquid, Jinja, Handlebars or similar.
• Proficiency in core web technologies: HTML, CSS, and JavaScript.
• Experience with data interchange formats like JSON and XML; ability to integrate, manipulate, and manage complex data structures across systems.
• Ability to collaborate with cross-functional teams in complex environments.
• Excellent documentation and communication skills to bridge business strategy and technical teams; hands-on experience with JIRA/Confluence.

Preferred Skills:

• Experience with marketing automation concepts for mobile application ecosystems.
• RESTful API integrations between systems and ability to advise on best practices for new integrations.
• Experience with data formats including JSON and XML and the ability to integrate and manage data across diverse systems.
• Python proficiency is a plus.

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